Persuasion

You can't establish credibility without building trust, but trust takes time to develop. What can you do if you don't have time on your side?

When you're preparing to persuade someone, you don't always need to stick to a script. Sometimes the most convincing moments are improvised.

Instead of confronting people who resist your ideas, try connecting with them. You might just win their support.

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Ready to give persuasion a try? Overcome resistance by deciding how best to address Nia's hesitation to your idea.

When Leadership Brainery's sponsorship application was denied, its founders didn't give up. Instead, they leveraged the power of engaging stories to change...

How do you convince someone to agree with you when they've already said no? Learn a two-step approach for transforming resistance into support.

Effective persuasion involves preparation. Learn what steps you need to take to get support for your idea.

What to do when you see an opportunity, but don’t know which levers to pull.

Different personalities require different approaches.

Ten steps for turning constructive dissent into the change necessary for innovation.

Three practices can help.

A simple formula to create a concise, memorable pitch on the spot.

Managing change requires a shared effort.

How language connects, differentiates, and enlightens us

How to persuade a client or senior executive to spend their limited resources.

Rather than trying to convince skeptics from the outset, start with a small group of enthusiastic people.

To persuade others, don't dismiss what they care about. Instead, find a solution in which both parties win.

There’s a reason “your” is in this headline.

The opportunity to ask questions at the end of a job interview is one you don't want to waste. It's both a chance to continue to prove yourself and to...

It was Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was...

Summarizes six principles of effective persuasion. A rewritten version of an earlier note.

The "HBR Women at Work" series, based on the popular HBR podcast of the same name, spotlights the real challenges and opportunities women experience throughout...

Students are required to develop a persuasion strategy for Universita' Bocconi, which is in the midst of a profound strategic redirection. Such redirection...

DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a...

A year's worth of management wisdom, all in one place. We've combed through the ideas, insights, and best practices from the past year of "Harvard Business...

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...

TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the...

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...

This technical note is employed in MBA, executive education, and undergraduate courses that cover the art of persuasion. It is used in the core Management...

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives--from...

Origo Commodities Indian Pvt. Ltd. (Origo) had grown to achieve revenue of US$40 million in just a decade, making it one of the leading players in India's...

Priya, a graduate student of public policy, was offered internships from two units within the International Development Fund. One offered a good salary,...

With formal authority comes power. But few people realize that informal power--the kind that doesn't come with a title--can have just as much impact....

Is your message getting through? The right communication tactics can motivate your people--and fuel your business. Get more of the ideas you want, from...

Available exclusively through HBR.org: Ebook + Video! Purchase of the "HBR Guide to Persuasive Presentations" ebook includes a 20-minute video case study....

You can't establish credibility without building trust, but trust takes time to develop. What can you do if you don't have time on your side?

Teaching Note for Case W28633

It's okay to have a personal communication style. During meetings, you'll bring a much-needed fresh perspective to the table.

Different personalities require different approaches.

It was Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was...

It has nothing to do with the content.

The mayor of London explains why Churchill is a role model and whether his aspirations include the Prime Minister's office.

Most executives know the basics of negotiation; some are spectacularly adept. Yet even experienced negotiators routinely leave money on the table, end...

When you're preparing to persuade someone, you don't always need to stick to a script. Sometimes the most convincing moments are improvised.