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How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Is Social Media Worth Your Time?
Managing people Digital ArticleIn the latest issue of Business Week, Stephen Baker’s article “Beware Social Media Snake Oil” makes a provocative argument. He claims that all the hype around social networks, wikis, and blogs for business neglects the potential risks and time wasted. While I think he is overstating the argument, he is bringing up a vital question […] -
Making the Leap From Consumer Tech to Enterprise Class
Technology and analytics Digital ArticleWhat did I learn at South by Southwest Interactive last week? The annual gathering in Austin, Texas, has gained a reputation as the mecca for innovation and disruptive technologies. Startups and, increasingly, innovative mainstream companies converge on SXSW to test and launch new concepts. Twitter had its coming-out party in Austin in 2007. Foursquare was […] -
Which Connections Really Help You Find a Job?
Job search ResearchAn analysis of 20 million LinkedIn profiles sheds light on the power of casual relationships. -
Marketing Without a Master
Marketing Digital Article#GivingTuesday is an example of successful grassroots marketing. -
Why Some Platforms Thrive and Others Don’t
Strategy Magazine ArticleWhat Alibaba, Tencent, and Uber teach us about networks that flourish. The five characteristics that make the difference. -
Your Digital Year in Review
Managing yourself Digital ArticleFour questions to ask about the last 12 months. -
People Are the New Channel
Marketing Digital ArticleMarketers are finding that customers and employees are the best advocates. -
How to Get People to Subscribe to Your Newsletter
Sales & Marketing Digital ArticleThree ways to build your list. -
Build a Strong Digital Presence
Build a credible reputation online, and people will start seeking you out, sharing information, and collaborating with you. The result is richer networks... -
The Illusion of Brand Control
Marketing Digital ArticleYou’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the amount of information your marketing and […] -
Gordon Brown, Ursula Burns: Leaders are Always On
Leadership Digital ArticleThe gaffe when he thought the microphone was off might not be the major reason Gordon Brown didn’t win the British election. But it showed that he forgot a leadership lesson: Act as if the audio is always on. At a rally shortly before the election, Prime Minister Brown was asked some awkward questions about […] -
It's Time for a "Slow Conversation" Movement
Communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
The Real Story of the Fake Story of One of Europe’s Most Charismatic CEOs
Web-based technologies Big IdeaHow two professors built a myth that persisted for a decade -
How French Innovators Are Putting the "Social" Back In Social Networking
Sales & Marketing Magazine ArticleMedia entrepreneur Kramer looks at three French companies that use low-tech ways to better connect with customers. Luxury-goods maker Boucheron hosts... -
A Cheat Sheet for Marketers on the Future of Digital Platforms
Sales & Marketing Digital ArticleSeven things to know. -
The Other Factor that Makes an Idea Spread
Communication Digital ArticleIt has nothing to do with the content. -
Research: Political Polarization Is Changing How Americans Work and Shop
Finance & Accounting Digital ArticlePeople avoid helping the other side, even at their own expense. -
Why So Few Tweets from the C-Suite?
Communication Digital ArticleToday's my last day at Sun. I'll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/ CEO no more. On February... -
Everyone Says They Listen to Their Customers-Here's How to Really Do It
Sales & Marketing Digital ArticleLessons from a luxury hotel chain.
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Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
HBR Guide to Smarter Networking
44.00View Details Make the connections that will help you succeed--and advance faster. Networking doesn't stop once you've landed the job. Building a high-quality, diverse... -
EILEEN FISHER: Repositioning the Brand
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
UnDosTres
Management Case Study8.95View Details Arpit Gupta, Naveen Sharma, and Vikram Deswal co-founded the mobile payment app UnDosTres in Mexico City in 2015. In the past, Gupta had worked at Paytm,... -
The WestJet Christmas Miracle (A)
Sales & Marketing Case Study8.95View Details WestJet, Canada's second largest national airline, is preparing to launch a social media initiative to coincide with the year-end holiday season. As the... -
Dancing with the Stars: Denitsa Ikonomova
Sales & Marketing Case Study9.95View Details Denitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now... -
ByteDance: TikTok and the Trials of Going Viral in 2023
Management Case Study8.95View Details In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight... -
Growing a Team at LandCare: Excellence in the Field
Organizational Development Case Study8.95View Details In October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only... -
Leadership of Millennials: Profile of a Generation
Leadership & Managing People Case Study8.95View Details The aim of this technical note is to explain who millennials are, where they came from, and what they're like. Millennials are a special generation (though... -
Using Social Media in the B2B Context
Sales & Marketing Case Study8.95View Details Business-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships... -
Social Games
Technology & Operations Case Study8.95View Details This case study profiles the high-growth social games industry where users played games like Farmville and Mafia Wars on social networks like Facebook... -
Social Strategy at Nike
Strategy & Execution Case Study8.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
Snap Inc.'s IPO (A)
Finance & Accounting Case Study8.95View Details -
HUGE and Digital Strategy
Strategy & Execution Case Study6.95View Details In 2011, HUGE, Inc. is the fastest growing digital agency in the U.S. Its CEO, Aaron Shapiro, is considering a set of novel growth strategies to take... -
Fake News and the News Feed
Management Case Study8.95View Details Tessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the... -
Technical Note: Instagram for Educators
Communication Case Study8.95View Details Students engagement in their learning process drives better performance and higher information retention. The use of Instagram in the classroom has revealed... -
Helping Chinese Consumers Making the Informed Choices: the Challenge of Trust
Strategy & Execution Case Study11.95View Details In 2013, a group of Tsinghua IMBA graduates decided to open a business, originally called "topline technology", to target Chinese consumers by supplying... -
LinkedIn Corporation, 2012
Strategy & Execution Case Study8.95View Details Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and... -
Social Media War 2021: Snap vs. Facebook vs. TikTok
Strategy & Execution Case Study8.95View Details This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence... -
Linkfluence: Building on ActSocial's Relationships
Innovation & Entrepreneurship Case Study8.95View Details Founded in 2008 in Singapore and China, ActSocial was a social marketing company that initially provided brands with word-of-mouth (WOM) marketing services....
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How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Lessons from China's Digital Battleground
Technology & Operations Digital ArticleThe dramatic rise of China's digital leaders has put the squeeze on Western internet giants. Western players must learn quickly if they are to get back... -
Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
Is Social Media Worth Your Time?
Managing people Digital ArticleIn the latest issue of Business Week, Stephen Baker’s article “Beware Social Media Snake Oil” makes a provocative argument. He claims that all the hype around social networks, wikis, and blogs for business neglects the potential risks and time wasted. While I think he is overstating the argument, he is bringing up a vital question […] -
Making the Leap From Consumer Tech to Enterprise Class
Technology and analytics Digital ArticleWhat did I learn at South by Southwest Interactive last week? The annual gathering in Austin, Texas, has gained a reputation as the mecca for innovation and disruptive technologies. Startups and, increasingly, innovative mainstream companies converge on SXSW to test and launch new concepts. Twitter had its coming-out party in Austin in 2007. Foursquare was […] -
Which Connections Really Help You Find a Job?
Job search ResearchAn analysis of 20 million LinkedIn profiles sheds light on the power of casual relationships. -
Marketing Without a Master
Marketing Digital Article#GivingTuesday is an example of successful grassroots marketing. -
Why Some Platforms Thrive and Others Don’t
Strategy Magazine ArticleWhat Alibaba, Tencent, and Uber teach us about networks that flourish. The five characteristics that make the difference. -
HBR Guide to Smarter Networking
44.00View Details Make the connections that will help you succeed--and advance faster. Networking doesn't stop once you've landed the job. Building a high-quality, diverse... -
Your Digital Year in Review
Managing yourself Digital ArticleFour questions to ask about the last 12 months.
