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How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Where Does the Customer Fit in a Service Operation?
Organizational restructuring Magazine ArticleWhile management skills can improve service systems, a manager is better off if he or she first has a clear understanding of the operating characteristics that set one service system apart from another. This author offers one view of services, which, if followed, results in a “rational approach to the rationalization” of services. His view, […] -
High-Tech Touchpoints Are Changing Customer Experience
Customer experience Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
Too Far Ahead of the IT Curve? (HBR Case Study)
Technology & Operations Magazine ArticlePeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems... -
Using Technology to Create a Better Customer Experience
Customer experience Digital ArticleYour strategy should be driven by relationship-building — not shiny new tech. -
Too Far Ahead of the IT Curve? (HBR Case Commentary)
Technology & Operations Magazine ArticlePeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems... -
Everyone Says They Listen to Their Customers-Here's How to Really Do It
Sales & Marketing Digital ArticleLessons from a luxury hotel chain. -
Quality Improvement Customers Didn't Want (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleIs investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to... -
Is Kindness a Strategy?
Sales & Marketing Digital ArticleA friend recently described a remarkable travel experience. Strange to say, the story was about an airline, and it wasn't a travel nightmare. Instead,... -
Case of the Complaining Customer (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleShortly after installing a new computer system designed to provide quick and accurate service, the president of Presto Cleaner received an angry letter... -
How Starbucks Trains Customers to Behave
Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customers... -
When to Offer Fewer Customer Service Channels
Sales & Marketing Digital ArticleQuality is more important than quantity. -
Kick-Ass Customer Service
Technology & Operations Magazine ArticleWhy are consumers increasingly dissatisfied with the quality of help they get from customer service departments? The authors' surveys and interviews with... -
Whole Foods Needs a More Consistent Pricing Message
Sales & Marketing Digital ArticleBoth customers and shareholders are confused. -
Lame Customer Service Excuses and Hidden Masterminds
IT management Digital ArticleThe next time a customer service rep says, “The computer won’t let me do that” or “The system tells me what to do,” remember this: Behind every such phrase is a set of processes designed, or at least endorsed, not by computers but by human beings somewhere in the corporate hierarchy. The system may tell […] -
Are Your Surveys Worth Your Customers’ Time?
Marketing Digital ArticleMy personal e-mail inbox currently holds requests for feedback from twelve different companies: a couple of hotels, two web-based retailers, a credit-card company, an investment management firm, etc. As a customer experience expert, I often advise companies on gathering and using customer feedback, so you might think I’d be interested in these surveys. But I’ve […] -
Little Decisions Add Up
Organizational Development Magazine ArticleConsultant Frank Rohde describes a system for evaluating frontline workers' interactions with customers. -
Quality Is More Than Making a Good Product
Technology & Operations Magazine ArticleThe quality of customer service is often as important as the quality of the product. A company can evaluate its customer service by performing a customer... -
Four Steps to Building a Strategic Communications Capability
Business communication Digital ArticleDo you have the confidence that every message and experience that customers have with your organization rings true and leaves a positive impression? Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. It’s essential to your business. But it’s […] -
Scaling Customer Service as Your Startup Grows
Customer service Digital ArticleA stage-by-stage guide to supporting your customers.
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Corey Robinson at Sprint Corporation (B)
Leadership & Managing People Case Study5.00View Details Supplements the (A) case. A rewritten version of an earlier supplement. -
Improving Customer Engagement
Technology & Operations Case Study8.95View Details Bill Casey had a suspicion the sporting goods chain he managed was losing sales because of inconsistent customer service. To quantify customer engagement... -
Health Stop (B): Starting Up
Finance & Accounting Case Study5.00View Details Describes the long waiting time experienced by customers in Health Stops and asks students to specify the changes in its business model which could help... -
United Airlines' Service-Recovery Challenge After Reputation Meltdown
Sales & Marketing Case Study8.95View Details In 2017, United Airlines suffered a blow to its corporate reputation throughout the United States and international markets, including China, mainly due... -
HubSpot and Motion AI: Chatbot-Enabled CRM
Sales & Marketing Case Study8.95View Details HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software... -
Eataly: Reimagining the Grocery Store (Multimedia Case)
Management Tool25.00View Details Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial... -
Customer Focus at Neiman Marcus: "We Report to the Client"
Strategy & Execution Case Study8.95View Details Describes the winning formula at Neiman Marcus that has made it the No. 1 luxury retailer in the United States in terms of sales per square foot and profitability.... -
Washington Mutual (A): A Very Old Bank Can Grow-A Lot!
Leadership & Managing People Case Study8.95View Details Describes the ways in which Washington Mutual preserved and reinforced its brand through two phases of expansion, the first based on acquisition and the... -
Manila Water Company
Strategy & Execution Case Study14.00View Details In 1997, the Philippines government privatized its water utility in the metropolitan Manila area. The East Zone concession was won by Manila Water Company... -
Corey Robinson at Sprint Corporation (A)
Leadership & Managing People Case Study8.95View Details Corey Robinson is promoted to a new position at Sprint during a time of much internal change within the company. Asks readers to consider how he sets... -
Magazine Luiza: Building a Retail Model of "Courting the Poor"
Technology & Operations Case Study14.00View Details Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and... -
Ritz-Carlton: Using Information Systems to Better Serve the Customer
Technology & Operations Case Study8.95View Details Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services... -
With a Little Help from "Nuestros Amigos": Hispanics and Kidney Transplants
Sales & Marketing Case Study8.95View Details Dr. Juan Caicedo was educated in general medicine and surgery at Universidad Nacional de Colombia and practiced transplant medicine in Bogota. He determined... -
Alaska Airlines and Flight 261 (C)
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
ACTC Customer Service Department
Innovation & Entrepreneurship Case Study8.95View Details Focuses on the young general manager of a new cable TV system and on its customer service department. Jeanne LaFrance, the general manager, has an uneasy... -
The Ritz-Carlton Hotel Company: The Quest for Service Excellence
Technology & Operations Case Study8.95View Details The case examines Ritz's processes, leadership, technology, systems, and people as they align to achieve long term goals. In 1992, the Ritz-Carlton Hotel... -
Analyzing Low Patient Satisfaction at Herzog Memorial Hospital
Leadership & Managing People Case Study8.95View Details In late 2012 Adeline Herzog Memorial Hospital in Castle Rock, Colorado, was facing a problem with patient satisfaction. The Press-Ganey scores for the... -
Alaska Airlines and Flight 261 (A)
Strategy & Execution Case Study8.95View Details Weeks after the crash of Alaska Airlines Flight 261, 64 mechanics claim that they have been "pressured, threatened, and intimidated" into taking shortcuts.... -
Changing a Hospital's Culture: The Guest Relations Program at Medical College of Virginia Hospitals
Strategy & Execution Case Study8.95View Details A major teaching hospital in inner-city Richmond seeks to retain its tradition as a public research hospital serving all in need, at the same time it... -
Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)
Sales & Marketing Tool25.00View Details Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for...
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How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Where Does the Customer Fit in a Service Operation?
Organizational restructuring Magazine ArticleWhile management skills can improve service systems, a manager is better off if he or she first has a clear understanding of the operating characteristics that set one service system apart from another. This author offers one view of services, which, if followed, results in a “rational approach to the rationalization” of services. His view, […] -
High-Tech Touchpoints Are Changing Customer Experience
Customer experience Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
Too Far Ahead of the IT Curve? (HBR Case Study)
Technology & Operations Magazine ArticlePeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems... -
v12 Implementation Service - more than 500 users
Organizational Development Digital ArticleFee charged to run HMM Implementation Support services for the Leadership Direct product line. -
How to Promote Home Delivery of Prescription Drugs? Give Employees a "Nudge"
Finance & Accounting Audio20.18View Details Bob Nease, chief scientist at Express Scripts, wants to promote home delivery of prescription drugs by mail - a process proven to lower error rates, increase... -
Using Technology to Create a Better Customer Experience
Customer experience Digital ArticleYour strategy should be driven by relationship-building — not shiny new tech. -
Corey Robinson at Sprint Corporation (B)
Leadership & Managing People Case Study5.00View Details Supplements the (A) case. A rewritten version of an earlier supplement. -
Too Far Ahead of the IT Curve? (HBR Case Commentary)
Technology & Operations Magazine ArticlePeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems... -
v12 Implementation Service - less than 500 users
Organizational Development Digital ArticleFee charged to run HMM Implementation Support services for the Leadership Direct product line.