In the latest issue of Business Week, Stephen Baker’s article “Beware Social Media Snake Oil” makes a provocative argument. He claims that all the hype around social networks, wikis, and blogs for business neglects the potential risks and time wasted. While I think he is overstating the argument, he is bringing up a vital question all managers and employees need to ask: What’s the business value of using social media? In my view, there has to be a crystal clear business impact for using these tools.