In the latest issue of Business Week, Stephen Baker’s article “Beware Social Media Snake Oil” makes a provocative argument. He claims that all the hype around social networks, wikis, and blogs for business neglects the potential risks and time wasted. While I think he is overstating the argument, he is bringing up a vital question all managers and employees need to ask: What’s the business value of using social media? In my view, there has to be a crystal clear business impact for using these tools.
Is Social Media Worth Your Time?
In the latest issue of Business Week, Stephen Baker’s article “Beware Social Media Snake Oil” makes a provocative argument. He claims that all the hype around social networks, wikis, and blogs for business neglects the potential risks and time wasted. While I think he is overstating the argument, he is bringing up a vital question […]
December 08, 2009
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