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Twitch CEO on the Future of the Creator Economy
Emmett Shear is cofounder and CEO of Twitch, the fast-growing streaming service popular with video gamers, which was purchased eight years ago by Amazon... -
When Community Becomes Your Competitive Advantage
Strategy & Execution Digital ArticleHow businesses shift from selling products to building networks. -
Being Virtual: Character and the New Economy
Organizational Development Magazine ArticleGiven the changes wrought by the new economy, it makes sense for companies to pursue ever-greater levels of flexibility. But does it make sense for human... -
Welcome to Web3
Technology & Operations Digital ArticleWeb3--a blockchain-based web that includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more--promises to transform the experience of being... -
Alternative Workplace: Changing Where and How People Work (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleThis article describes the benefits and challenges of alternative workplace programs. Today many organizations, including AT&T and IBM, are pioneering... -
The Rebirth of Software as a Service
Technology & Operations Digital ArticleWhat sparked a SaaS crash in 2022 - and why its best days are still to come. -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
How Do You Manage an Off-Site Team? (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleIn this fictitious case study, HBR editor Regina F. Maruca explores the challenges of managing employees in the alternative workplace. Allison Scher is... -
Can Absence Make a Team Grow Stronger?
Organizational Development Magazine ArticleSome projects have such diverse requirements that they need a variety of specialists to work on them. But often the best-qualified specialists are scattered... -
How Brands Can Enter the Metaverse
Brand management Digital ArticleBuilding a strategy for the next frontier. -
The CEO of Bayt.com on Building an Internet Culture Where There Is No Internet
Strategy & Execution Magazine ArticleIn the early days of the internet, the author was studying electrical engineering at Stanford, excited by the possibilities of the new technology. Later,... -
The CEO of Roblox on Scaling Community-Sourced Innovation
Technology and analytics Magazine ArticleRacing toward the future of human coexperience in a safe and civil community -
Are Super-Apps Coming to the U.S. Market?
Technology and analytics Digital ArticleSomething super-ish is more likely than a true WeChat equivalent. -
Reverse Product Placement in Virtual Worlds
Sales & Marketing Magazine ArticleRetailers are starting to place real products in virtual worlds. It's just a matter of time before virtual products make the leap into the real world. -
Trust and the Virtual Organization (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleThe technological possibilities of the virtual organization are seductive. But its managerial and personal implications require rethinking old notions... -
Are You Ready for E-tailing 2.0?
Sales & Marketing Magazine ArticleE-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space. -
Exploring the Metaverse
Technology & Operations Magazine ArticleMany companies are making big bets on the metaverse (even though most people still aren't quite sure what it is). Three new books help explain why. -
Designing an Inclusive Metaverse
Blockchain Digital ArticleHow principles of “design justice” can ensure virtual spaces truly work for everyone. -
6 Ways AI Could Disrupt Your Business
AI and machine learning Digital ArticleAsk these questions now to plan for the challenges ahead. -
Platforms Need to Work with Their Users – Not Against Them
Online communities Digital ArticleTo stay relevant, the winners of Web2 need to start using the tools of Web3.
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1933: Germany's Economic Crises (A)
Finance & Accounting Case Study8.95View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study9.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Online Auction Markets
Strategy & Execution Case Study14.00View Details eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later,... -
Social Strategy at Nike
Strategy & Execution Case Study8.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
Net Gain: Expanding Markets through Virtual Communities
Strategy & Execution BookHagel and Armstrong argue that a new business model is emerging in cyberspace, constructed around the notion of "electronic communities" whose value lies... -
1923: Hyperinflation in Germany
Finance & Accounting Case Study8.95View Details In the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution,... -
Mavens & Moguls: Creating a New Business Model
Innovation & Entrepreneurship Case Study8.95View Details Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn,... -
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
Sales & Marketing Case Study5.00View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
Project ECHO: Expanding the Capacity of Primary Care Providers to Address Complex Conditions
Leadership & Managing People Case StudyThis case takes place in the United States (US) and traces the inception and growth of Project Extension for Community Healthcare Outcomes (Project ECHO)-a... -
Managing Teams in the Hybrid Age: The HBR Guides Collection (8 Books)
Management BookLead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different... -
1933: Germany's Economic Crises (B)
Finance & Accounting Case Study5.00View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization... -
eGrocery and the Role of Data for CPG Firms
Sales & Marketing Case Study8.95View Details This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended... -
CashDrop (B2)
Innovation & Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop's... -
TikTok in 2020: Super App or Supernova?
Innovation & Entrepreneurship Case Study8.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
CashDrop (A)
Innovation & Entrepreneurship Case Study8.95View Details In July 2020, Ruben Flores-Martinez had launched a startup, CashDrop, which provided easy and cheap sales options for small businesses. The COVID-19 pandemic... -
Collaborative Filtering, Technology Note
Technology & Operations Case Study8.95View Details Collaborative filtering is explained. Collaborative filters leverage the online community to make personalized recommendations to each end-user by comparing... -
Stockgroup Interactive Media
Innovation & Entrepreneurship Case Study8.95View Details Stock Research Group (SRG) is an information broker. SRG's primary business is serving as a collection point for information useful to investors seeking... -
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Sales & Marketing Case Study5.00View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
Magic: the Gathering - Harnessing an Engaged Player Community
Sales & Marketing Case Study8.95View Details This case study discusses Magic: the Gathering (Magic), a collectible card game that is owned by Wizards of the Coast (Wizards), a subsidiary of Hasbro....
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E-Commerce Analytics for CPG Firms (A): Estimating Sales, Spreadsheet Supplement
Sales & Marketing Digital ArticleSpreadsheet supplement for case 521078. -
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer, Spreadsheet Supplement
Sales & Marketing Digital ArticleSpreadsheet supplement for case 521079. -
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms, Spreadsheet Supplement
Sales & Marketing Digital ArticleSpreadsheet supplement for case 521080. -
1933: Germany's Economic Crises (A)
Finance & Accounting Case Study8.95View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization... -
New Ways to Shop in Cyberspace
Sales & Marketing Audio20.18View Details Paul Hemp, HBR senior editor and author of the article "Are You Ready for E-tailing 2.0?" -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study9.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Online Auction Markets
Strategy & Execution Case Study14.00View Details eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later,... -
Social Strategy at Nike
Strategy & Execution Case Study8.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
Net Gain: Expanding Markets through Virtual Communities
Strategy & Execution BookHagel and Armstrong argue that a new business model is emerging in cyberspace, constructed around the notion of "electronic communities" whose value lies...
