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What’s He Waiting For?
Organizational culture Magazine ArticleEveryone’s wondering what the new COO’s been doing for the last 12 months. He wonders why he can’t get his foot in the door. -
HBR Case Study: Preserve the Luxury or Extend the Brand?
Sales and marketing Magazine ArticleThe owner of the prestigious Château de Vallois must decide whether to launch an affordable wine. -
How a Fast Casual Chain Shows Employees Their Work Matters
Employee retention Digital ArticleVisibility and values. -
The Chair of Illycaffè on Creating Virtuous Agricultural Ecosystems
Managing employees Magazine ArticleAdvancing the sustainability goals of the author’s grandfather, his company’s founder -
The CEO of Chipotle on Charting a Culinary and Digital Turnaround
Digital transformation Magazine ArticleThe business not only survived the pandemic but emerged stronger. -
How I Learned to Let My Workers Lead
Managing people Magazine ArticleI wanted employees who would fly like geese. What I had was a company that wallowed like a herd of buffalo. -
The Starbucks Effect
Innovation Magazine ArticleWhen a product suddenly becomes hip, the whole category can prosper. -
The Outstanding Outsider and the Fumbling Family
Succession planning Magazine ArticleIn 1945, after four years in the navy, Paul Ballisarian came home to a suburb of Chicago, married his childhood sweetheart, and joined his father in the family butcher shop. Paul was an energetic young man, and when his father retired several years later, he transformed the business from a retail shop into a meat […] -
Shaking Things Up at Coca-Cola
Growth strategy Magazine ArticleListen to an excerpt of the interview.Download this podcast Since Muhtar Kent took the helm of Coca-Cola, in July 2008, he has set a course for ambitious, long-term growth—even in a supposedly mature U.S. market—with the goal of doubling revenue by 2020. Kent has tried to rejuvenate an inward-looking, “arrogant” corporate culture and has reinvested […] -
The Cutting Edge in Auctions
Negotiation strategies Magazine ArticleNo, it’s not eBay or FreeMarkets. It’s not even on the Net. -
What’s Stifling the Creativity at CoolBurst?
Organizational culture Magazine ArticleWith the competition getting hot, a beverage company must learn how to fire up its creative juices. -
Simplicity-Minded Management
Organizational restructuring Magazine ArticleA practical guide to stripping complexity out of your organization. -
Life's Work: An Interview with Jacques Pépin
Leadership & Managing People Magazine ArticleThe renowned chef and cookbook author, who is also a painter, talks about his career arc. His interest in food began as early as the age of seven, when... -
Taking the Cake
Public relations Magazine ArticleSouthland Baking Company makes lots of dough—from dough that is drenched in trans fats. Now consumer activists and hungry litigators want to take both away. -
Pricing Lessons from New England's Lobster Glut
Sales & Marketing Digital ArticleSummertime in New England means lobster - and this year, there's lots of it. With the abundance of lobsters in Maine this summer, prices that lobster... -
We’re in This Together
Collaboration and teams Magazine ArticleIf your latest so-called supply chain partnership failed to live up to expectations, as so many do, it’s probably because you never stated your expectations in the first place. -
Would Vegan Offerings Dilute Our Brand? (HBR Case Study and Commentary)
Strategy & Execution Magazine ArticleThe founders of Protein Power Plates--a company with the slogan "Let's meat!"--contemplate adding plant-based burgers to their menu. This fictional case... -
The Beliefs that Built a Global Brewer
Strategy & Execution Digital ArticleAnheuser Busch InBev (AB InBev) announced its annual financial results this month and they are impressive, especially for a company with roots as a small... -
Restaurant Week as a Crash Course in Discounting
Sales & Marketing Digital ArticleFirst, capitalize on consumers' mental accounting behavior. And don't put your prune-stuffed gnocchi on the menu.
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Bay State Milling
Leadership & Managing People Case Study8.95View Details -
Sweet Teez Bakery: Projecting the Dough's Rise
Management Case Study11.95View Details In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students... -
Food for Education: Improving Education Outcomes by Feeding Schoolchildren in Kenya
Management Case Study8.95View Details Food for Education is a Kenya-based non-governmental organization that provides nutritious school meals founded in 2012 by nutritionist Wawira Njiru to... -
Pacific Coffee: Making the Numbers Count
Finance & Accounting Case Study11.95View Details Pacific Coffee operated several stores in Central Hong Kong, the heart of the city's financial district. One of these stores ("Store X") was situated... -
Bespoken Spirits: Disrupting Distilling
Strategy & Execution Case Study8.95View Details On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its "sustainable maturation process," a process... -
Cadbury Schweppes: Capturing Confectionery (A)
Strategy & Execution Case Study6.95View Details In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming... -
Amazon Acquires Whole Foods (B)
Strategy & Execution Case Study5.00View Details This short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring... -
Harmonie Water: Refreshing the World Naturally
Sales & Marketing Case Study8.95View Details The marketing director of Harmonie Mineral Water-the second-best selling bottled water in the world-is using findings from two project studies to assess... -
Zespri Grows
Sales & Marketing Case Study8.95View Details Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative"... -
Young Lion Brewery: Leveraging Female Leadership?
Strategy & Execution Case Study8.95View Details This case features a woman entrepreneur whose early-stage company has achieved some regional success creating craft beer in a highly competitive, male-dominated... -
Yemeksepeti: Growing and Expanding the Business Model through Data
Innovation & Entrepreneurship Case Study14.00View Details In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results... -
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
Sales & Marketing Case Study5.00View Details This case reveals the events that took place after the conclusion of the cases "Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign."... -
Alcaguete: The Challenge of Sustainable Growth
Sales & Marketing Case Study11.95View Details The Alcagüete case is an example of a market-focused social initiative (B Corporation) that encountered serious doubts regarding its mission while it... -
Arby's: To Lead or Not to Lead?
Leadership & Managing People Case Study8.95View Details -
Mãe Terra and Unilever (B)
Leadership & Managing People Case Study5.00View Details Unilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures,... -
Inclusion and Diversity at Mars Petcare
Management Case Study8.95View Details In 2018, Erica Coletta became Mars Petcare's Chief Human Resources Officer, and immediately found herself dealing with high-stakes inclusion and diversity... -
Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Management Case Study8.95View Details This case provides a chronological view of Bud Light's sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students... -
Kavnia Coffee
Management Case Study8.95View Details Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. -
US Foods: Driving Post-Pandemic Success?
Leadership & Managing People Case Study8.95View Details In November 2021, US Foods CEO Pietro Satriano must decide his company's trajectory following the COVID-19 pandemic. US Foods suffered due to business... -
The Boston Beer Company (A): New CEO
Strategy & Execution Case Study8.95View Details In 1984, when the Boston Beer Company's Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch...
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DR. WEHRHEIM WINERY: TO GROW OR NOT TO GROW?, Teaching Note
Management Digital ArticleTeaching Note for Case NA0806 -
What’s He Waiting For?
Organizational culture Magazine ArticleEveryone’s wondering what the new COO’s been doing for the last 12 months. He wonders why he can’t get his foot in the door. -
Bay State Milling
Leadership & Managing People Case Study8.95View Details -
HBR Case Study: Preserve the Luxury or Extend the Brand?
Sales and marketing Magazine ArticleThe owner of the prestigious Château de Vallois must decide whether to launch an affordable wine. -
Sweet Teez Bakery: Projecting the Dough's Rise
Management Case Study11.95View Details In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students... -
Food for Education: Improving Education Outcomes by Feeding Schoolchildren in Kenya
Management Case Study8.95View Details Food for Education is a Kenya-based non-governmental organization that provides nutritious school meals founded in 2012 by nutritionist Wawira Njiru to... -
Pacific Coffee: Making the Numbers Count
Finance & Accounting Case Study11.95View Details Pacific Coffee operated several stores in Central Hong Kong, the heart of the city's financial district. One of these stores ("Store X") was situated... -
Bespoken Spirits: Disrupting Distilling
Strategy & Execution Case Study8.95View Details On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its "sustainable maturation process," a process... -
Cadbury Schweppes: Capturing Confectionery (A)
Strategy & Execution Case Study6.95View Details In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming...