Twice a year, many of the finest restaurants in the Boston area participate in a discount promotion called Restaurant Week. Diners are offered an attractively priced “special” three course menu (typically with a few options for each course) — this year lunch is $20.13 and dinner is $38.13
Restaurant Week as a Crash Course in Discounting
First, capitalize on consumers’ mental accounting behavior. And don’t put your prune-stuffed gnocchi on the menu.
March 26, 2013