Luisa Reboredo had never been one to count her hours in the office, let alone take all the vacation days she had accumulated in her 15 years with CoolBurst, a Miami-based fruit-juice company. Now, as the newly appointed CEO, she seemed to live at work. The job exhilarated her, and she had big plans for the company’s future—if she could just get performance on track first.
A version of this article appeared in the September–October 1997 issue of Harvard Business Review.