Analytics and data science

A Q&A with Marco Casalaina, the head of Salesforce's Einstein AI program.

The interview question of the future.

They’re building on their existing skills in analytics.

Don't let showmanship get in the way of productive conversations.

Three attributes of good communicators.

The best insights often come from seeing the world through someone else's eyes.

Yves Morieux, director of the BCG Institute for Organization, argues that imposing formal processes, structures, and guidelines only makes things more...

For example, the word "customer" can mean different things to different departments.

Help your team members to be successful by giving stretch assignments and supporting them throughout the process.

Consider the principle behind blind taste tests.

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Organizations struggle to communicate the insights in all the information they’ve amassed. Here’s why, and how to fix it.

Large data sets could lead to a breakthrough.

It’s time to make transformation empirical.

Every year, the research firm CSO Insights publishes the results of its Sales Performance Optimization survey, an online questionnaire given to more than...

The phone call came out of the blue one morning in August 1985. It was from our Detroit sales manager, who told me that General Motors was dropping us from its highest supplier quality rating to the next to lowest level, four (on a one to five scale). We had 90 days to set up […]

A six-step framework for reliable success.

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling...

Social media makes it easy to identify potential candidates for job openings, but that’s led companies to focus too much on “passive” candidates who aren’t looking to move—a strategy that hurts retention because internal candidates feel overlooked. And when businesses do make a hire, they don’t know how effective their approaches are because they don’t track the results.

For now.