The ability to gather and process intimate, granular detail on a mass scale promises to uncover unimaginable relationships within a market. But does “detail” actually equate to “insight”?
Data Is Great — But It’s Not a Replacement for Talking to Customers
The best insights often come from seeing the world through someone else’s eyes.
March 05, 2021
kkgas/Stocksy
Summary.
Many companies rely too much on big data and analytics in their hunt for strategic insights. They’d do better if they actually went out and talked to their customers instead, as Toyota and Adobe do, because data is too rooted in what managers already think their customers are interested in.
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HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.