Consumer behavior

As technology becomes more powerful and affordable, your company is only limited by its imagination.

Why do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated,"...

Global teams face the challenge of having to operate with limited face-to-face contact and across vast distances, time zones, language backgrounds, and...

Your strategy should be driven by relationship-building — not shiny new tech.

Consider the principle behind blind taste tests.

A Counterpoint: In "Old Habits Die Hard, but They Do Die," Rita Gunther McGrath argues that although the theory of cumulative advantage makes sense in...

Companies collect information about customers to target valuable prospects more effectively, tailor their offerings to individual needs, improve customer...

Media entrepreneur Kramer looks at three French companies that use low-tech ways to better connect with customers. Luxury-goods maker Boucheron hosts...

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Research shows that people favor pleasurable "want" options if the consequences are immediate, and good-for-you "should" options if the consequences will...

With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this...

Social influence marketing is a powerful tool--but understanding how influence actually works is more complicated than it might appear, because correlation...

Executive presence is difficult to embody when it’s based on white male standards.

Three actions policymakers and business leaders can take today.

Three groups marketers should watch.

Advertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the...

Ranjay Gulati, Harvard Business School professor, on how to deliver what customers really want.

Only half of chief executives are confident they are able to provide high-quality digital experiences to customers, according to a new survey.

When car rental companies sign you up for insurance unless you actively decline it, or software vendors recommend you click "next" for a quick install,...

Intuit chairman Scott Cook attributes much of his company's success to the decision to design Quicken, Intuit's personal-finance software, to work like...