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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
The Globe: Let Emerging Market Customers Be Your Teachers
Emerging markets Magazine ArticleYou can learn a lot about consumer marketing in the developing world by looking at how retailers engage with shoppers. -
With Ron Johnson Out, What Should J.C. Penney Do Now?
Leadership transitions Digital ArticleJ.C. Penney and its CEO Ron Johnson have parted ways. The news wasn’t terribly surprising as 2012 had been a challenging year: sales were down by $4.3B, the company lost close to $1B, and its stock price dropped by more than 50%. Despite Johnson’s and his supporters’ pleas of “give us more time,” Penney’s board […] -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
Maclaren’s Stroller Recall: What Would You Do?
Crisis management Digital ArticleSafe to say the management team at Maclaren is having a terrible week. On Monday its US subsidiary issued a press release announcing a recall of every baby stroller it has sold in the United States in the past decade — which means about one million units. The purpose is to install a cover for […] -
At Amazon, It’s All About Cash Flow
Finance and investing Digital ArticleHow the company finances its growth. -
The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
Mobile Shopping’s Data Goldmine
Mobile and wireless technology Digital ArticleSmartphones should be a retailer’s best friend. -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Personalization? No Thanks.
Marketing Magazine ArticleLots of companies are buying sophisticated software to make personalized pitches to Web site customers. Problem is, customers don’t seem to care. -
Two Ways to Break into India's Consumer Market
Global Business Digital ArticleLocal manufacturing and online sales channels. -
New Product Narcissism
Product development Digital ArticleAndroid phones may be technological marvels, but they’ll remain second best until they focus on solving problems. -
Getting 360-Degree Feedback Right
Motivating people Magazine Article360-degree feedback is all the rage in companies big and small. But it is frequently bureaucratic, politically charged, and agonizing. The good news is that by understanding four paradoxes inherent to peer appraisal, managers can take some of the pain out of the process—and get better results in. -
Did Cisco Slip on Flip or Was Flip a Flop?
Innovation Digital ArticleSo riddle me this: A business that generates an estimated $400 million in revenue, with 550 employees, and which sells an iconic product that was regularly praised as a model of innovation, is going to be shut down. In an analysis of Cisco’s decision to shut down its Flip video recorder division, the New York […] -
How French Innovators Are Putting the "Social" Back In Social Networking
Sales & Marketing Magazine ArticleMedia entrepreneur Kramer looks at three French companies that use low-tech ways to better connect with customers. Luxury-goods maker Boucheron hosts... -
Target and the Threat of Free Riders
Strategy Digital ArticleTarget is getting nervous, for the first time in a while. Some Target shoppers are browsing comfortably in the company’s high-design stores, then closing the deal online with lower-priced vendors. It’s enough of a phenomenon that CEO Gregg Steinhafel recently penned a letter to his suppliers with a competitive battle cry: “we aren’t willing…to let […] -
Getting Back to Business
Sales & Marketing Magazine ArticleThe future of shopping in the post-covid world. -
The End of Expertise
Technology and analytics Digital ArticleHow to build trust in a new era. -
Scanning the Periphery
Strategy & Execution Magazine ArticleCompanies often face new rivals, technologies, regulations, and other environmental changes that seem to come out of left field. How can they see these...
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Hot Wheels: Launching The Mixed Play Experience
Sales & Marketing Case Study8.95View Details Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new... -
Showrooming at Best Buy
Sales & Marketing Case Study8.95View Details Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones... -
Igraj Uci Rasti (Learn Play Grow): Scaling a Start-Up in Bosnia & Herzegovina
Innovation & Entrepreneurship Case Study8.95View Details Igraj Uči Rasti (IUR), which meant "play, learn, grow" in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational... -
Nouveau Event Planning: The Wedding Extravaganza
Strategy & Execution Case Study8.95View Details For the last 24 years Nouveau Event Planning has been operating the largest wedding expo in Windsor, Ontario, Canada, an event called the Wedding Extravaganza.... -
MedVal Ventures
Leadership & Managing People Case Study11.95View Details Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from... -
Indigo Airlines
Strategy & Execution Case Study9.95View Details The case focuses on the profitability of the Indian aviation industry and explains how Indigo Airlines, a new entrant in the Indian aviation space, registered... -
Ron Johnson: Retail at Target, Apple, and J.C. Penney
Sales & Marketing Case Study15.05View Details In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected... -
Future-proofing HEINEKEN: The EverGreen strategy
Management Case Study8.95View Details Dolf van den Brink, CEO of HEINEKEN, left the company's global headquarters in Amsterdam for a company retreat. Over the next three days, the entire executive... -
SweetWater
Technology & Operations Case Study6.95View Details Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing... -
OTE: Managing in Times of National Crisis (B)
Strategy & Execution Case Study5.00View Details During the period 2011-2016, CEO and Chairman of Greek telecommunications company OTE Michael Tsamaz guided the company through a much needed transformation... -
Reawakening the Magic: Bob Iger and the Walt Disney Company (Abridged)
Strategy & Execution Case Study8.95View Details Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies... -
From Beirut With Love (B): The Last Judgment
Leadership & Managing People Case Study5.00View Details This case describes how Robert Fadel, as CEO and chairman of ABC, one of Lebanon's leading retail and real estate groups, professionalized the family... -
How IKEA's Strategy Was Formed
Strategy & Execution Case Study8.95View Details This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s). It describes how the various... -
Striders: Running Toward or Away from Growth?
Strategy & Execution Case Study8.95View Details The founders of Strider Miles (Striders), a running club headquartered in Mumbai, India, faced a dilemma. Over 14 years, they had built a business based... -
Hong Kong Disneyland (C): The Joint Venture Negotiation
Strategy & Execution Case Study5.00View Details Structured as a bilateral negotiation exercise allow students to participate in a joint venture simulation for the Disneyland project in Hong Kong. Should... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study9.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Entrepreneurial Imagination: Ruth Handler and the Barbie Doll
Innovation & Entrepreneurship Case Study8.95View Details The case details the entrepreneurial journey of Ruth Handler (1916-2002), one of the most well-known female entrepreneurs in the post-war United States.... -
Green globalization: GreenMobility's push to internationalize electric car sharing
Management Case Study8.95View Details On a fine winter morning in January 2021, in an office in downtown Copenhagen, Henrik Isaksen, the founder of GreenMobility, pondered the future of his... -
The LEGO Group: Publish or Protect?
Technology & Operations Case Study14.00View Details Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work,... -
Li Ning--Anything is Possible
Sales & Marketing Case Study15.05View Details A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic...
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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Hot Wheels: Launching The Mixed Play Experience
Sales & Marketing Case Study8.95View Details Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new... -
Showrooming at Best Buy
Sales & Marketing Case Study8.95View Details Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones... -
Changing the Game to Compete: Innovations in the Fashion Retail Industry From the Disruptive Business Model
Innovation & Entrepreneurship Digital ArticleUnprecedented competition and emergent technologies have posed a challenge to many traditional retailers in recent years. Yet within this competitive... -
The Globe: Let Emerging Market Customers Be Your Teachers
Emerging markets Magazine ArticleYou can learn a lot about consumer marketing in the developing world by looking at how retailers engage with shoppers. -
E-Commerce Analytics for CPG Firms (A): Estimating Sales, Spreadsheet Supplement
Sales & Marketing Digital ArticleSpreadsheet supplement for case 521078. -
With Ron Johnson Out, What Should J.C. Penney Do Now?
Leadership transitions Digital ArticleJ.C. Penney and its CEO Ron Johnson have parted ways. The news wasn’t terribly surprising as 2012 had been a challenging year: sales were down by $4.3B, the company lost close to $1B, and its stock price dropped by more than 50%. Despite Johnson’s and his supporters’ pleas of “give us more time,” Penney’s board […] -
Igraj Uci Rasti (Learn Play Grow): Scaling a Start-Up in Bosnia & Herzegovina
Innovation & Entrepreneurship Case Study8.95View Details Igraj Uči Rasti (IUR), which meant "play, learn, grow" in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational... -
Nouveau Event Planning: The Wedding Extravaganza
Strategy & Execution Case Study8.95View Details For the last 24 years Nouveau Event Planning has been operating the largest wedding expo in Windsor, Ontario, Canada, an event called the Wedding Extravaganza.... -
Striders: Running Toward or Away from Growth?, Teaching Note
Strategy & Execution Digital ArticleTeaching note to case W19237