Any New Yorker will tell you: Times Square is a nightmare. I’d rather walk three blocks out of my way than face the panhandling Spider-Men and a nearly naked cowboy. No, I don’t want a Swatch or a five-pound, $60 candy bar from the Hershey’s store. Stand in freezing temps for hours to see a ball drop? I’d rather be dropped.
A version of this article appeared in the September–October 2021 issue of Harvard Business Review.