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Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Everyone Says They Listen to Their Customers-Here's How to Really Do It
Sales & Marketing Digital ArticleLessons from a luxury hotel chain. -
Blue Oceans in Outer Space
Global Business Magazine ArticleThe void beyond Earth has become an exciting frontier for entrepreneurial ventures. SpaceX, Blue Origin, and scads of other companies are pursuing commercial... -
The Health Risks of Business Travel
Health and behavioral science Digital ArticleIn some cases, they’re worth it. -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
The Hazards of Hounding
Motivating people Magazine ArticleCompanies aggressively offer discounts, introductory coupons, and other incentives to lure new customers—and, often, those prospects oblige by making an initial purchase. But my research in the financial services, fast food, and automotive sales and service industries shows how these tactics can backfire. In one study, involving 300 new customers of a bank, 71% of […] -
Life’s Work: An Interview with Alain Ducasse
Cross-cultural management Magazine ArticlePhotography: Eric Leleu Alain Ducasse learned to love food on his parents’ farm. He received his first three-star Michelin rating—for Le Louis XV, in Monaco—when he was just 33 and now runs an empire of more than 20 restaurants (with a collective 19 Michelin stars) in cities from Tokyo to Las Vegas. Interviewed by Patrice […] -
3 Steps to Break Out in a Tired Industry
Strategy & Execution Digital ArticleFocus, eliminate, replace. -
Coming Up Short on Nonfinancial Performance Measurement
Decision making and problem solving Magazine ArticleTracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies botch the job. -
Capitalizing on Capabilities
Corporate strategy Magazine ArticleAssets like leadership, talent, and speed are what produce superior market value. A capabilities audit can show you how you measure up—and how to build on your intangible strengths. -
How Airlines Can Cut Costs — Without Annoying Customers
Strategy Digital ArticleFrequent flyer miles can incentivize passengers not to use some high-cost services. -
The Tourism Time Bomb
Global Business Magazine ArticleThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies... -
Blockchain Will Transform Customer Loyalty Programs
Sales & Marketing Digital ArticleTravel companies will see the biggest changes. -
How Smart Speakers Are Poised to Reinvent the Travel Industry
Technology & Operations Digital ArticleTools like Alexa and Google Assistant offer a whole new way of connecting with customers. -
How to Find the Time to Connect with Colleagues When You're Very, Very Busy
Leadership & Managing People Digital ArticleStrategies for overscheduled, under-connected employees. -
How Luxury Brands Can Motivate Service Employees
Organizational Development Digital ArticleFinancial security, forgiveness, respect, and communication. -
Motivating Through Metrics
Leading teams Magazine ArticleGetting the right people on board—and then all enthusiastically pulling in the right direction—has bedeviled organizations since the time of wooden ships, when the most popular form of motivation left lash marks. Today’s corporate helmsmen may be more enlightened, but they still face the same challenge. How can a company transform its frontline crew into […] -
Where Does the Airline Industry Go from Here?
Government policy and regulation Digital ArticleEighteen months into the pandemic, a panel of experts discuss what’s changed, whether the bailouts were misspent, and if business travel is ever coming back. -
When Stability Breeds Instability
Personal productivity Magazine ArticleIt seems to be a natural law that strength creates vulnerability. When an asteroid smacked the earth 65 million years ago, it was little rodents, not T. rex, that survived; and certainly the notion is woven through the events of September 11. Today, everyone knows that social capital—the relationships that bind communities—makes organizations strong. Well, […] -
When to Let Them Duke It Out
Government Magazine ArticleWhen a top management team gets argumentative or political, it is tempting for the CEO or other executives to cut off debate by simply making the decision. Sometimes, stopping the discussion short is necessary. But when the source of the conflict is mistrust among group members, a unilateral decision can be a costly mistake. We […]
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MedVal Ventures
Leadership & Managing People Case Study11.95View Details Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from... -
Hong Kong Disneyland (C): The Joint Venture Negotiation
Strategy & Execution Case Study5.00View Details Structured as a bilateral negotiation exercise allow students to participate in a joint venture simulation for the Disneyland project in Hong Kong. Should... -
Ctrip: Scientifically Managing Travel Services
Leadership & Managing People Case Study9.95View Details Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding... -
When is Pricing Unethical? Pharmaceuticals, Rideshares, Soft Drinks, and Travel
Sales & Marketing Case Study8.95View Details This case provides many different examples of pricing with ethical concerns that are spread across two common pricing contexts-value pricing and dynamic... -
Metaverse and E-Learning at redBus: Challenges and Benefits
Management Case Study8.95View Details redBus, the world's largest online bus ticket provider, required all employees across various data engineering and product teams to interact with each... -
Icelandair (D): Boeing 737 Max Grounding and WOW Bankruptcy
Strategy & Execution Case Study5.00View Details Case Supplement for Case IES782 -
FRESH AIR - Confidential Instructions for City of Boston Negotiation Team
Strategy & Execution Case Study5.00View Details Two-party or two-team, multi-issue, integrative/distributive negotiation between representatives of a new low-cost airline and a potential headquarters... -
EmQuest: Travel Distribution in the Digital Era
Technology & Operations Case Study11.95View Details EmQuest, Emirates Group's travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since... -
Treks `n Rapids: Adventure Sports Tourism in India
Strategy & Execution Case Study9.95View Details In September 2014, the co-founder and director of Treks `n Rapids, a leading adventure sports tourism company in New Delhi, India, needs to re-evaluate... -
Incredible India: Evolution of Brand India
Strategy & Execution Case Study8.95View Details In 2013, the minister of state for tourism in India is contemplating the future of the "Incredible India" campaign. Started in 2002, the campaign had... -
Icelandair (E): COVID-19
Strategy & Execution Case Study5.00View Details Case Supplement for Case IES782 -
Celebrity Cruises, Inc.: A Taste of Luxury
Technology & Operations Case Study6.95View Details Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways... -
Away: Scaling a DTC Travel Brand
Sales & Marketing Case Study8.95View Details Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly... -
Priceline.com vs. Microsoft (A)
Innovation & Entrepreneurship Case Study8.95View Details Describes Priceline's patent of its "reverse auction" pricing mechanism, its discussions with Microsoft regarding Microsoft's license of the patent for... -
Enhancing the Sustainability DNA of Singapore's Gardens by the Bay through Induction Training
Strategy & Execution Case Study8.95View Details As Singapore's national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase... -
Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referral
Technology & Operations Case Study6.95View Details A town, "Michigan's little Bavaria," discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to... -
Hong Kong Disneyland (A): The Walt Disney Perspective
Strategy & Execution Case Study8.95View Details In mid-1999, negotiators for Walt Disney Co. and the Hong Kong government were having intensive discussions about the possibility of building a theme... -
Experiencya Cuba: Two Entrepreneurs in Havana
Global Business Case Study8.95View Details In 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya... -
Suntec Singapore: Introducing Innovations in the Mice Industry
Leadership & Managing People Case Study8.95View Details In November 2016, Arun Madhok, CEO of Suntec Singapore (Suntec), a premier convention and exhibition centre in Singapore, was looking at processes in... -
Travelogo: Understanding Customer Journeys
Management Case Study8.95View Details This exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream...
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MedVal Ventures
Leadership & Managing People Case Study11.95View Details Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from... -
Rosenbluth International and Biztravel.com, Teaching Note
Technology & Operations Digital ArticleTeaching Note for (9-800-356). -
Hong Kong Disneyland (C): The Joint Venture Negotiation
Strategy & Execution Case Study5.00View Details Structured as a bilateral negotiation exercise allow students to participate in a joint venture simulation for the Disneyland project in Hong Kong. Should... -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Ctrip: Scientifically Managing Travel Services
Leadership & Managing People Case Study9.95View Details Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding... -
Everyone Says They Listen to Their Customers-Here's How to Really Do It
Sales & Marketing Digital ArticleLessons from a luxury hotel chain. -
Royal Caribbean Cruises Ltd.: Safety, Environment and Health, Teaching Note
Sales & Marketing Digital ArticleTeaching Note for 514069. In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared... -
Blue Oceans in Outer Space
Global Business Magazine ArticleThe void beyond Earth has become an exciting frontier for entrepreneurial ventures. SpaceX, Blue Origin, and scads of other companies are pursuing commercial... -
When is Pricing Unethical? Pharmaceuticals, Rideshares, Soft Drinks, and Travel
Sales & Marketing Case Study8.95View Details This case provides many different examples of pricing with ethical concerns that are spread across two common pricing contexts-value pricing and dynamic... -
Metaverse and E-Learning at redBus: Challenges and Benefits
Management Case Study8.95View Details redBus, the world's largest online bus ticket provider, required all employees across various data engineering and product teams to interact with each...