Due to its pricey reputation, I rarely shop at Whole Foods. But dragged to a local Whole Foods recently by a friend, I was surprised to see a litany of yellow signs advertising sales on a variety of products. Shrimp normally selling at $17.99 per pound, for example, were on special for $6.99. Some regular prices were steals — the exact cheese I bought at a large grocery chain was 33% cheaper at Whole Foods.