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How to Get People to Subscribe to Your Newsletter
Sales & Marketing Digital ArticleThree ways to build your list. -
How America's Wealthiest Black Families Invest Money
Leadership & Managing People Digital ArticleCautiously. -
Research: Political Polarization Is Changing How Americans Work and Shop
Finance & Accounting Digital ArticlePeople avoid helping the other side, even at their own expense. -
How Managers Can Promote Healthy Discussions About Race
Leadership & Managing People Digital ArticleBe proactive. -
How to Use Employee Referrals Without Giving Up Workplace Diversity
Organizational Development Digital ArticleIncentivize employees to refer more women and people of color. -
Are Your Prices Too Low?
Strategy & Execution Magazine ArticleThe answer is probably "yes." Managers often unintentionally sap their businesses' profits by ignoring the complexities of pricing. Find out what they're... -
Bottom-Feeding for Blockbuster Businesses
Sales & Marketing Magazine ArticleMarketing experts tell companies to analyze their customer portfolios and weed out buyer segments that don't generate attractive returns. Loyalty experts... -
Case of the Profitless PC (HBR Case Study)
Sales & Marketing Magazine ArticleThis fictitious case written by Andy Blackburn, a Boston Consulting Group vice president based in San Francisco, explores the question of how PC companies... -
How U.S. Companies Can Support Employees of Color Through the Pandemic
Leadership & Managing People Digital ArticleThough we're all in this together, we're not all in the same boat. -
Should You Take Your Brand to Where the Action Is?
Sales & Marketing Magazine ArticleWhen markets turn hostile, it's no surprise that managers are tempted to extend their brands vertically--that is, to take their brands into a seemingly... -
Target the Right Market (HBR Case Study and Commentary)
Strategy & Execution Magazine ArticleSparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns... -
The U.S. Chairman of PwC on Keeping Millennials Engaged
Leadership & Managing People Magazine ArticlePwC's workforce is strikingly young: Two-thirds of its employees are in their twenties and early thirties. In the past, the assumption has been that most... -
We're Entering the Age of Corporate Social Justice
Finance & Accounting Digital ArticleThere's no such thing as neutral. -
How Business Schools Can Help Corporate America Fight Racism
Communication Digital ArticleThe underrepresentation of Black voices in academia reflects and feeds the same problem in corporate America. -
New Criteria for Market Segmentation
Sales & Marketing Magazine ArticleWhile demographic segmentation is a traditional way of analyzing markets, it is only one of many analytic methods. Segmentation analysis allows marketing... -
They Bought In. Now They Want to Bail Out. (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleChief Technology Officer Barry Golding is meeting with Mathews & Co.'s department heads to ask for another round of investment so he can begin implementing... -
Cane Mutiny: Managing a Graying Workforce (HBR Case Study)
Organizational Development Magazine ArticleFrank Heberer, a human resources manager at Medignostics, has proposed a long-term HR strategy for the German midsize pharmaceutical company. All his... -
How Businesses Can Recruit and Develop More Young People of Color
Leadership & Managing People Digital ArticleA guide to building a better pipeline. -
Are You Offering the Mental Health Benefits Your BIPOC Employees Need?
Organizational Development Digital ArticleA one-size-fits-all plan isn't good enough. -
Cane Mutiny: Managing a Graying Workforce (HBR Case Study and Commentary)
Organizational Development Magazine ArticleFrank Heberer, a human resources manager at Medignostics, has proposed a long-term HR strategy for the German midsize pharmaceutical company. All his...
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Federal Express (B)
Sales & Marketing Case Study5.00View Details Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining... -
Ruwwad and the Genesis of Community Development in the Arab World
Organizational Development Case Study8.95View Details Ruwwad was a youth-centric community development organization aimed at empowering and supporting marginalized and underdeveloped communities in the Arab... -
The Swatch Group
Sales & Marketing Case Study15.05View Details In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship... -
Burberry
Sales & Marketing Case Study15.05View Details In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering... -
Rideau Artisanal Chandlery: Online, Offline or Bust?
Sales & Marketing Case Study8.95View Details Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts... -
Li Ning--Anything is Possible
Sales & Marketing Case Study15.05View Details A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic... -
Movvo: Marketing Location-based Big Data
Management Case Study8.95View Details Diana Almeida, Roberto Ugo and Suzy Vasconcelos, the three founders of Movvo, are confident that their technology to detect consumers' movement patterns... -
White Working Class, With a New Foreword by Mark Cuban and a New Preface by the Author: Overcoming Class Cluelessness in America
"It is really worth a read..." -- Former Vice President Joe Biden, interviewed on Pod Save America. Now in paperback with a new Foreword by Mark Cuban... -
Harcourt Brace Jovanovich, Inc.
Strategy & Execution Case Study9.95View Details The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing... -
Idea Village (C)
Sales & Marketing Case Study5.00View Details Supplements the (A) case. -
EILEEN FISHER: Repositioning the Brand
Sales & Marketing Case Study8.95View Details Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants... -
Product Team Cialis: Getting Ready to Market (Abridged)
Management Case Study8.95View Details Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed... -
Doing Business Globally
Global Business Book9.95View Details The Lessons Learned Series Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find... -
Marriott's Rancho Las Palmas Resort
Technology & Operations Case Study8.95View Details Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980.... -
What Is Marketing?
Sales & Marketing Book32.00View Details This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized... -
S1 Corp.
Sales & Marketing Case Study11.95View Details S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives... -
HUGE and Digital Strategy
Strategy & Execution Case Study6.95View Details In 2011, HUGE, Inc. is the fastest growing digital agency in the U.S. Its CEO, Aaron Shapiro, is considering a set of novel growth strategies to take... -
Conjoint Analysis: A Do it Yourself Guide
Sales & Marketing Case Study8.95View Details Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety... -
Bridge the Gap Between Strategy and Tactics with the Magic Matrix
Sales & Marketing Case Study8.95View Details Describes the Magic Matrix, which is both a chart and a process that enables executives to manage their product/service lines, and market segments and...
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Walking the Path of Expansion: MiracleFeet's Journey Towards a Global Footprint - Service Experience Design, Teaching Note
Management Digital ArticleTeaching Note for Case IN1876 -
Federal Express (B)
Sales & Marketing Case Study5.00View Details Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining... -
Ruwwad and the Genesis of Community Development in the Arab World
Organizational Development Case Study8.95View Details Ruwwad was a youth-centric community development organization aimed at empowering and supporting marginalized and underdeveloped communities in the Arab... -
The Swatch Group
Sales & Marketing Case Study15.05View Details In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship... -
Burberry
Sales & Marketing Case Study15.05View Details In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering... -
Rideau Artisanal Chandlery: Online, Offline or Bust?
Sales & Marketing Case Study8.95View Details Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts... -
How to Get People to Subscribe to Your Newsletter
Sales & Marketing Digital ArticleThree ways to build your list. -
OnePlus: Crossing the Chasm in the Smartphone Market, Teaching Note
Sales & Marketing Digital ArticleTeaching note for case KEL981. -
Li Ning--Anything is Possible
Sales & Marketing Case Study15.05View Details A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic...
