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Necessity, not Scarcity, is the Mother of Invention
Creativity Digital ArticleBravo for companies that are starting to focus on innovation again! It’s about time. But even with this renewed attention to innovation, some managers keep projects resource-starved, in the belief that scarcity drives creative invention. Although ingenuity can sometimes spring up when means are scarce, managers beware: It is a dangerous miscalculation to think that […] -
Advertisers Must Be Inventors
Marketing Digital ArticleModern marketing success requires more than great commercials. -
Don't Let Them Steal Your Inventions
Innovation & Leadership Digital ArticleA new U.S. patent regime gives rights to the "first inventor to file." You'd better make sure it's you. -
Who Owns Hackathon Inventions?
Innovation Digital ArticleDon’t let valuable IP slip through your fingers. -
Recession: The Mother of Invention?
Innovation & Leadership Digital ArticleWith soaring oil and food prices, falling home values, and the credit crunch beginning to take their toll on the U.S. economy, it's a terrible time to... -
Research: Arab Inventors Make the U.S. More Innovative
Sales & Marketing ResearchPatent data illustrates their outsize contributions. -
It’s Time for the U.S. to Tackle Patent Trolls
Government policy and regulation Digital ArticleA single rule change would be a good start. -
How Biometrics Are Transforming the Customer Experience
Innovation Digital ArticleAs technology like facial recognition becomes more pervasive, companies need to prioritize privacy and security. -
Lessons on Customer Engagement from Fan Controlled Football
Innovation & Leadership Digital ArticleThe esports venture uses blockchain to let fans call the shots in real time. -
Research: Companies Led by Inventors Produce Better Innovations
Innovation & Leadership ResearchAccording to a study of 935 CEOs. -
Filing for a Patent Versus Keeping Your Invention a Trade Secret
Innovation & Leadership Digital ArticleA checklist to help you decide. -
How to Protect Your Company's Inventions
Communication Digital ArticleAn interactive tool for CIOs. -
Are You an Inventor or an Entrepreneur?
Entrepreneurship Digital ArticleBeing an entrepreneur has more to do with a state of mind than a state of employment. And when you think of being an entrepreneur, it doesn’t just mean starting a company — I’ve started over half a dozen successful companies but have also brought my experience to established companies. Right now, I am the […] -
Raytheon CEO Gregory Hayes: How Ukraine Has Highlighted Gaps in US Defense Technologies
Business and society Digital ArticleHow does a company that gets two million hack attempts each week think about security? -
Innovating in Uncertain Times: Lessons from 2022
Technology & Operations Digital ArticlePlus strategies for driving transformative growth in 2023. -
A Network of Invention
Collaboration and teams Magazine ArticleCreativity in a community of inventors hinges on a few well-placed players. -
Connect Inventors with the Right Problems
Innovation & Leadership Digital ArticleOpen innovation platforms are making it easier. -
Game-Changing Inventions
Disruptive innovation Magazine ArticleWhat makes an idea revolutionary?
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Byte
Strategy & Execution Case Study9.95View Details In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company... -
Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams
Innovation & Entrepreneurship Case Study8.95View Details In 1990, satellite expert and Sirius XM founder Martine Rothblatt was determined to save the life of her seven-year-old daughter, Jenesis, who was diagnosed... -
Chip and Joanna Gaines' Magnolia Network
Leadership & Managing People Case Study8.95View Details Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It... -
John D. Rockefeller and the Creation of Standard Oil
Innovation & Entrepreneurship Case Study8.95View Details Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces... -
Prime Coalition: Estimating Climate Impact
Management Case Study11.95View Details A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions... -
Creating World-Class Board Governance at SECO
Management Case Study8.95View Details In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in... -
The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease
Strategy & Execution Case Study15.05View Details This case explores incentives for rare disease drug development by chronicling the role of the Spinal Muscular Atrophy (SMA) Foundation in forming strategic... -
ATH Technologies (A): Making the Numbers
Strategy & Execution Case Study8.95View Details An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth,... -
Telepass: From Tolling to Mobility Platform
Strategy & Execution Case Study8.95View Details Telepass, until very recently the sole processor of electronic toll payments on Italy's highways, has ambitions beyond tolling. Since the mid-2010s, the... -
Elon Musk at Tesla
Management Case Study8.95View Details This case gives an overview of Elon Musk's career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information... -
PAREXEL International Corp.: Scaling Up
Leadership & Managing People Case Study8.95View Details Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself... -
TiVo
Sales & Marketing Case Study8.95View Details TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very... -
John Deere Component Works (A)
Finance & Accounting Case Study8.95View Details The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based... -
Note on Health Insurance Coverage, Coding, and Payment
Innovation & Entrepreneurship Case Study8.95View Details This note explains how health care innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It explains... -
JUUL and the Vaping Revolution: A 2022 Update
Leadership & Managing People Case Study5.00View Details This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. -
Launching Egypt's First Digital Banking Platform: QNB Bebasata
Management Case Study15.05View Details The leadership team at QNB Alahli, Egypt's second biggest private bank, looked back on their efforts to create a brand-new, fully digital banking platform... -
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
Sales & Marketing Case Study8.95View Details In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary... -
Apple Stores
Sales & Marketing Case Study8.95View Details This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail.... -
Vytal: Packaging-as-a-Service
Management Case Study8.95View Details The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million,... -
Metaverse Seoul
Innovation & Entrepreneurship Case Study8.95View Details In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version...
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Byte
Strategy & Execution Case Study9.95View Details In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company... -
Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams
Innovation & Entrepreneurship Case Study8.95View Details In 1990, satellite expert and Sirius XM founder Martine Rothblatt was determined to save the life of her seven-year-old daughter, Jenesis, who was diagnosed... -
Innovating in the Feminine Care Market
20.18View Details Thinx, Inc.'s marketing strategy faces menstruation taboos head on, in order to bring innovation to the feminine care market. -
Chip and Joanna Gaines' Magnolia Network
Leadership & Managing People Case Study8.95View Details Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It... -
Necessity, not Scarcity, is the Mother of Invention
Creativity Digital ArticleBravo for companies that are starting to focus on innovation again! It’s about time. But even with this renewed attention to innovation, some managers keep projects resource-starved, in the belief that scarcity drives creative invention. Although ingenuity can sometimes spring up when means are scarce, managers beware: It is a dangerous miscalculation to think that […] -
John D. Rockefeller and the Creation of Standard Oil
Innovation & Entrepreneurship Case Study8.95View Details Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces... -
Prime Coalition: Estimating Climate Impact
Management Case Study11.95View Details A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions... -
Creating World-Class Board Governance at SECO
Management Case Study8.95View Details In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in... -
The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease
Strategy & Execution Case Study15.05View Details This case explores incentives for rare disease drug development by chronicling the role of the Spinal Muscular Atrophy (SMA) Foundation in forming strategic... -
ATH Technologies (A): Making the Numbers
Strategy & Execution Case Study8.95View Details An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth,...