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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Shrinking Fast and Smart in the Defense Industry
Government Magazine ArticleAuthor’s note: Alistair Hanna, Michael Reopel, and Stuart Flack, all of McKinsey & Company, contributed to this article. The U.S. defense industry is struggling to reorganize itself for growth, if not for survival. The disappearance of the communist threat and the desperate need to revive the U.S. economy have taken the defense industry for a […] -
A Blueprint for Financial Reconstruction
Government policy and regulation Magazine ArticleAmerica’s banking crisis presents choices both perilous and promising. Perilous, because the failure to act intelligently will lead to the most serious economic collapse since the Great Depression. As much as 25% of the U.S. banking system—representing assets of more than $750 billion—has begun to post such massive loan losses that it must focus on […] -
Why Good Accountants Do Bad Audits (HBR OnPoint Enhanced Edition)
Finance & Accounting Magazine ArticleOn July 30, President Bush signed into law the Sarbanes-Oxley Act addressing corporate accountability. A response to recent financial scandals, the law... -
Comparing the ROI of Content Marketing and Native Advertising
Brand management Digital ArticleWhich one should you invest in? -
Don’t Assume the Shoe Fits
Corporate social responsibility Magazine ArticleMost businesspeople will serve on the board of a nonprofit organization at some point. But the governance of nonprofits can differ dramatically from the governance of businesses. Even the best intentions can prove disastrous when new board members fail to understand that their traditional business experience can carry them only so far. -
Create Colleagues, Not Competitors
Organizational Development Magazine ArticleTo maximize information exchange among employees, don't reward individual performance. -
Just Trying to Help (HBR Case Study and Commentary)
Organizational Development Magazine ArticleEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective.... -
Spielberg Variables
Sales & Marketing Magazine ArticleUnilever applies the principles of feature film directing and editing to turn so-so commercials into winners. -
The Staying Power of the Public Corporation
Finance and investing Magazine ArticleReports of the “eclipse of the public corporation” underestimate its institutional staying power and unique capacity for renewal. In his recent HBR article, Michael C. Jensen, a distinguished scholar of corporate finance and governance, argues for a revolution in the structure of ownership and control in the U.S. economy.1 I share many of his criticisms […] -
Pioneering entrepreneur Yoshiko Shinohara on turning temporary work into big business in Japan
Gender Magazine ArticleAt age 74, Yoshiko Shinohara is a towering figure in Japanese business. She has created a wealth of job opportunities, including many for women, by founding the temporary-staffing agency Tempstaff and lobbying to strike down laws that stifled the temp industry. Tempstaff now has approximately 3,300 employees and is a public company. For the past […] -
Who Is Them?
Global strategy Magazine Article“We” are seated at a negotiating table. “They” are seated across from us. The outcome of these talks will shape America’s future competitiveness and economic well-being. But “us” is not necessarily companies based in the United States. “Them” is not foreign nations. Rather, us is the people—most prominently, the work force—of the United States. And […] -
Effective Public Management
Strategic planning Magazine ArticlePolitical scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […] -
Rate Yourself as a Client
Technology & Operations Magazine ArticleThe talent for making good use of professional advisors ranks as one of the most necessary skills for an executive. Certain types of client attitude and... -
Will She Fit In? (HBR Case Study)
Leadership & Managing People Magazine ArticleSusan Carter, a partner at a prestigious strategy consulting firm, is caught in a dilemma she never expected: her firm's most important client has made... -
What Western Marketers Can Learn from China
Marketing Magazine ArticleThink content, not channels or advertising. -
Case of the Stymied Strategist
Strategy & Execution Magazine ArticleWhat happens when a management group turns its attention to strategic planning? Is such planning worth the unusual demands it places on management? Why... -
Leading Change from the Top Line: The HBR Interview
Organizational Development Magazine ArticleMost CEOs who specialize in turning around struggling companies focus on costs. But for Fred Hassan, chairman and CEO of Schering-Plough, the primary... -
Closing the Gap Between Digital Marketing Spending and Performance
Sales & Marketing Digital ArticleHow marketers can maximize returns. -
A Consultant's Guide to Difficult Client Feedback
Communication Digital ArticleGet it right and you win more work; get it wrong and the relationship is over.
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V-Cola: Confidential Instructions for Price Down Procurement Consultant, Down Consulting
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
France Telecom (C): An Unprecedented Trial
Organizational Development Case Study5.00View Details In the C case we learn that former CEO Didier Lombard, Deputy Chief Executive Louis-Pierre Wenes, Human Resources Head Olivier Barberot and France Telecom... -
RBC: Transforming Transformation (A)
Organizational Development Case Study8.95View Details Historically, personal and commercial banks (P&CB) maintained long relationships with their clients who tended to do most if not all of their banking... -
Nouveau Event Planning: The Wedding Extravaganza
Strategy & Execution Case Study8.95View Details For the last 24 years Nouveau Event Planning has been operating the largest wedding expo in Windsor, Ontario, Canada, an event called the Wedding Extravaganza.... -
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant (B)
Organizational Development Case Study5.00View Details Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of... -
Burning Man: Moving from a For-Profit to a Nonprofit, the Ultimate Act of Gifting
Innovation & Entrepreneurship Case Study8.95View Details This case study focuses on Burning Man as an organization, and how its leadership intentionally moved from a for-profit limited liability corporation... -
innogy Consulting GmbH: Competing Away From Home
Strategy & Execution Case Study8.95View Details In 2016, the managing director of innogy Consulting GmbH (iCon), an international strategic consulting firm based in Germany, had many reasons to be delighted.... -
Schuberg Philis: From Success to Significance
Management Case Study15.05View Details The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path... -
The Paris Opera Hotel
Innovation & Entrepreneurship Case Study12.00View Details Real estate investor Javier Faus invests in a luxury hotel development in central Paris, and must select a management company. -
Siebel Systems: Anatomy of a Sale, Part 1
Sales & Marketing Case Study8.95View Details How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly.... -
Celebrity Fashions Limited (A)
Finance & Accounting Case Study8.95View Details In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal... -
The LEGO Group: Publish or Protect?
Technology & Operations Case Study14.00View Details Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work,... -
Pathfinder Career System Inc.: Designing a Growth and Financing Strategy
Strategy & Execution Case Study8.95View Details On July 4, 2016, the president of Pathfinder Career System Inc. (PCS), based in Montreal, Canada, was preparing to meet with his company's advisory board... -
Facebook: Fake News, Free Speech and an Internet Platform's Responsibility
Strategy & Execution Case Study8.95View Details This case describes the role of Facebook in society and its degree of responsibility to protect the privacy of user data and address the real-world impacts... -
Retaining entrepreneurial spirit during hypergrowth at sportswear brand On (A)
Management Case Study8.95View Details On Wednesday 15 September 2021, about 100 On team members were going to jog to the NYSE to mark the running shoe brand's first day as a publicly traded... -
Navya: Steering Toward a Driverless Future
Sales & Marketing Case Study8.95View Details In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which... -
Exit Strategy (C)
Leadership & Managing People Case Study5.00View Details Supplements the (B) case. -
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (B)
Strategy & Execution Case Study5.00View Details In February 2006, Intel has selected the location for its new assembly and test plant. This case discusses why this location was chosen from the list... -
Monitor Co.: Personal Leadership on Diversity
Leadership & Managing People Case Study6.95View Details Several members of a consulting firm work to develop ways to build and nurture a more diverse work environment while reflecting on personal experiences... -
Marco Marketing Consultants: Re-evaluation of the Competitive Strategy
Strategy & Execution Case Study9.95View Details Marco Marketing Consultants was a company based in Argentina with activities in several Latin American countries (Argentina, Brazil, Chile, Colombia,...
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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
V-Cola: Confidential Instructions for Price Down Procurement Consultant, Down Consulting
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Marketing Lessons for Companies Big and Small
Sales & Marketing Audio20.18View Details Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands -
France Telecom (C): An Unprecedented Trial
Organizational Development Case Study5.00View Details In the C case we learn that former CEO Didier Lombard, Deputy Chief Executive Louis-Pierre Wenes, Human Resources Head Olivier Barberot and France Telecom... -
RBC: Transforming Transformation (A)
Organizational Development Case Study8.95View Details Historically, personal and commercial banks (P&CB) maintained long relationships with their clients who tended to do most if not all of their banking... -
Nouveau Event Planning: The Wedding Extravaganza
Strategy & Execution Case Study8.95View Details For the last 24 years Nouveau Event Planning has been operating the largest wedding expo in Windsor, Ontario, Canada, an event called the Wedding Extravaganza.... -
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant (B)
Organizational Development Case Study5.00View Details Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of... -
Pathfinder Career System Inc.: Designing a Growth and Financing Strategy - Teaching Note
Strategy & Execution Digital ArticleTeaching note for case W18693 -
When Confronting Bias, Beware the Counterclaims
Organizational Development Digital ArticleWhen members of dominant social groups are accused of discriminating against those with less power and fewer resources, they sometimes seek to deflect... -
Eico: Designed in China, Teaching Note
Leadership & Managing People Digital ArticleTeaching note for case IN1486.