Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepening data and digital mastery, building a culture of continuous learning and experimentation, and using insights to deliver personalized services to customers for higher ROI. Those willing to do so will outpace competitors, notching greater revenues and working more closely with the C-suite to drive business expansion.