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When Customers Will (Willingly) Pay More for Less
Sales & Marketing Digital ArticleYou can charge a premium for products without added features. -
Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach. -
When Upbeat Commercials Backfire
Sales & Marketing Digital ArticleMarketers, take note.
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Marshall & Gordon: Designing an Effective Compensation System (A)
Leadership & Managing People Case Study9.95View Details CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study8.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
Twitter: The Freedom to Speak Freely and Be Heard?
Management Case Study8.95View Details In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more...
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Marshall & Gordon: Designing an Effective Compensation System (A)
Leadership & Managing People Case Study9.95View Details CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study8.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
Twitter: The Freedom to Speak Freely and Be Heard?
Management Case Study8.95View Details In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more... -
The PR Power of Fessing Up
Management Digital ArticleOrganizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management... -
When Customers Will (Willingly) Pay More for Less
Sales & Marketing Digital ArticleYou can charge a premium for products without added features. -
Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach. -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company, Teaching Note
Management Digital ArticleTeaching Note for Case W43C72 -
When Upbeat Commercials Backfire
Sales & Marketing Digital ArticleMarketers, take note.
