Product development

He or she can create an innovative environment using these five principles.

These five questions will help give your numbers meaning.

When a customer buys a product he or she goes through a complex process of balancing the price of the product against the perceived benefits, costs, risks, and value in use of the product. If the customer thinks this way when analyzing a purchase, say these authors, it makes great sense for marketers to set […]

Late next week, you’re going to notice some changes around here. We’re about to unveil a new design and structure for Harvard Business Publishing’s Web properties. You’re probably familiar with two of our Web sites- one (HBR.org) focused primarily on content from the print Harvard Business Review, and the second (HarvardBusiness.org) showcasing mostly Web-native content […]

It's using RNA analysis to combat multiple myeloma.

Don't let showmanship get in the way of productive conversations.

The author of this article says he would be the last one to argue that the approach described here is a complete view of marketing. Then again, he is convinced that the approach enables marketers to achieve three important objectives. First, it enables them to identify the markets in which their companies have the best […]

How science fiction and other unconventional tools can fire the imagination and lead to breakthrough growth.

Offering nothing is better than a small prize.

It’s fashionable today to enthuse over globalized markets and cite glowing examples of standardized marketing winners around the world. True, some markets are globalizing, and more companies are taking advantage of them with signal success. But the rosy reports of these triumphs usually neglect to mention the complexities and risks involved; for every victory in […]

Three ways to cure showrooming.

The long-term competitiveness of most manufacturers depends on their product development capabilities. Yet most companies' development process is unruly...

Challenged by world-class competitors, manufacturing companies in the United States have greatly improved their product development efforts as well as...

Author’s note: Alistair Hanna, Michael Reopel, and Stuart Flack, all of McKinsey & Company, contributed to this article. The U.S. defense industry is struggling to reorganize itself for growth, if not for survival. The disappearance of the communist threat and the desperate need to revive the U.S. economy have taken the defense industry for a […]

Android phones may be technological marvels, but they’ll remain second best until they focus on solving problems.

The regularity of the growth cycles of living organisms has always fascinated thoughtful he observers regularity and of has the invited growth a cycles variety of living attempts to apply the same principles—of a predictable sequence of rapid growth followed by maturation, decline, and death—to companies and selected industries. One such concept, known as the […]

As the traditional avenues of corporate growth become less attractive, many companies find the appeal of new venture strategies harder to resist. Though difficult to implement and often slow to repay investment, these strategies do offer the promise of facilitating entry into new business areas with innovative, usually technology-based products. And for large companies with […]

When the author launched what would become Marico as a division within his family's business, Bombay Oil, it was with product innovation: Instead of selling...

On the face of it, it makes sense. If you want to involve your employees more in decision making and shift the organization toward a more participative culture, starting suggestion groups called quality circles seems to be a risk-free way to begin. Having studied many quality circles in different organizations, the authors of this article […]

Large data sets could lead to a breakthrough.