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Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
"Lean In" Messages and the Illusion of Control
Leadership & Managing People ResearchResearchers found a downside to messages of empowerment. -
Four Lean Advertising Campaigns That Went Viral
Advertising Digital ArticleInexpensive videos can sell products, but you’ve got to know what works (and what doesn’t). -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to... -
What the Lean Startup Method Gets Right and Wrong
Innovation & Leadership Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
How to Profit from “Lean Advertising”
Advertising Magazine ArticleOnline video offers a way to achieve higher engagement with consumers for far less money. -
Lean Knowledge Work
Operations and supply chain management Magazine ArticleThe “Toyota” principles can also be effective in operations involving judgment and expertise -
Looking to Join the Lean Start-up Movement?
Innovation Digital ArticleThree pointers for using the theory in practice. -
Lean Strategy
Entrepreneurship Magazine ArticleStart-ups need both agility and direction. -
To Make Lean Startups Work, You Need a Balanced Team
Entrepreneurship ResearchResearchers found educationally diverse teams perform better, but adding MBAs to the mix has both negative and positive effects. -
Getting Physicians to Buy in to Lean Health Care
Leadership & Managing People Digital ArticleEditor's note: For more on the future of health care visit the HBR Insight Center on Health Care Innovations. In the April issue of HBR, Tom Lee describes... -
What Is Strategy? It's a Lot Simpler Than You Think
Management VideoTo many people, strategy is a total mystery. But it's really not complicated, says Harvard Business School's Felix Oberholzer-Gee, author of "Better,... -
The Limits of the Lean Startup Method
Finance & Accounting Digital ArticleToo much testing can backfire. -
The Barriers Big Companies Face When They Try to Act Like Lean Startups
Experimentation ResearchAccording to a survey of executives. -
In Big Companies, Lean Is Only One Piece of the Puzzle
Entrepreneurship Digital ArticleAt mature companies, it’s tougher to turn on a dime. -
How GE Applies Lean Startup Practices
Operations and supply chain management Digital ArticleThey’re reinventing their appliance business with rapid prototyping. -
A Lean Startup Approach to International Development
Innovation Digital ArticleLarge-scale planning isn’t the answer. -
The Secret to Lean Innovation Is Making Learning a Priority
Innovation Digital ArticleSuccess can skyrocket when lessons are systematically captured and made available to everyone. -
Lean Doesn't Always Create the Best Products
Innovation & Leadership Digital ArticleEmpathetic design takes more time but delivers better results. -
NewTV Is the Antithesis of a Lean Startup. Can It Work?
Entrepreneurship Digital ArticleHow entrepreneurship changes when cash is abundant.
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A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Meesho (B): Technology Enablement of Small Retailers
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study8.95View Details Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
Xbox Game Pass: Business Model Optimization and Transformation
Management Case Study8.95View Details Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing... -
The Start of the Start: Entrepreneurial Opportunity Identification and Evaluation
Management Case Study8.95View Details Twelve entrepreneurs were interviewed to understand the most effective paths that founders can take to identify and evaluate promising opportunities.... -
A Brief Guide to A3
Technology & Operations Case Study8.95View Details This brief note provides a description of the A3 communication tool using classic problem-solving methodology associated with the Toyota Production System.... -
SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study
Innovation & Entrepreneurship Case Study8.95View Details This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse... -
Hypothesis-Driven Entrepreneurship: The Lean Startup
Innovation & Entrepreneurship Case Study8.95View Details Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate... -
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed
35.00View Details Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix.... -
A Scientific Approach to Creating a New Business: MiMoto
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
EcoMatcher: Beyond the Triple Bottom Line
Management Case Study8.95View Details This case tells the story of EcoMatcher - a green and socially responsible enterprise that has found a scalable and profitable business model planting... -
Meesho (C): Empowering India's Women Entrepreneurs
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
Continuous Design Using Hypothesis-Driven Development
Management Case Study8.95View Details This technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design... -
ROOTCLOUD: Customization vs. Standardization at an Industrial IoT Platform
Management Case Study8.95View Details This case study examines the entrepreneurial journey of ROOTCLOUD, a visionary company focused on creating universal IIoT platforms to drive the transformation... -
Product-Market Alignment
Technology & Operations Case Study8.95View Details The ability to achieve product-market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult... -
Facilitating Digital Development with Agile User Stories
Management Case Study8.95View Details Implicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and... -
EcoMatcher: Daring to Make a Difference
Management Case Study8.95View Details This case tells the story of Bas Fransen, who evolved from a senior executive at Fortune Global 500 companies to founder of EcoMatcher - a socially responsible... -
Essent: From a State-Owned Utility to a Commercial Company
Technology & Operations Case Study11.95View Details Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent's... -
Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Innovation & Entrepreneurship Case Study9.95View Details The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created... -
Academic Entrepreneurship: Navigating Commercialization Challenges
Innovation & Entrepreneurship Case Study9.95View Details In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose...
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Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
Meesho, Teaching Note
Innovation & Entrepreneurship Digital ArticleTeaching note for case IMB907, IMB909, and IMB911. -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Meesho (B): Technology Enablement of Small Retailers
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study8.95View Details Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
"Lean In" Messages and the Illusion of Control
Leadership & Managing People ResearchResearchers found a downside to messages of empowerment. -
Four Lean Advertising Campaigns That Went Viral
Advertising Digital ArticleInexpensive videos can sell products, but you’ve got to know what works (and what doesn’t). -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to... -
What the Lean Startup Method Gets Right and Wrong
Innovation & Leadership Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
Xbox Game Pass: Business Model Optimization and Transformation
Management Case Study8.95View Details Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing...