Not having a college degree shouldn’t diminish your chances of securing a good job. One of the best ways to move forward is to create a strong social media presence. It will help you stand out, get noticed by potential employers, and find a job you want.

• Start by auditing your social media profiles. Make sure your profile picture looks professional and real. When you share your work experiences, ensure that they match your résumé. Don’t hesitate to include any additional details about your jobs (such as additional responsibilities, awards, etc.) that you couldn’t fit on your résumé.
• Pay attention to the people you follow. Connect with industry leaders and potential employers, especially on platforms like LinkedIn. Like, share, and respond to their updates.
• Prove your passion. Follow hashtags and discussions and stay abreast with the latest industry news. Focus on the content you share, write, and post. When you see an interesting topic, repost the articles and share your commentary or thoughts.
• Finally, learn new skills and show them off on social platforms. Did you just learn Adobe Illustrator? Share a certification or a new project you completed as part of the course. Know that you don’t have to be an expert to share your skills. If you’re a self-taught baker, you can create interesting video content using Instagram Reels and TikTok to share your knowledge.