Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights

There is perhaps no clearer case study on the intersection of business and social issues than the rise in business activism on LGBTQ rights. For many years, businesses have been working to improve their brands and their internal practices on LGBTQ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and customers, and to telegraph inclusion and openness. But in recent years, something has shifted: more companies are speaking up on public policy impacting the LGBTQ community, and many are doing so in places where they face stiff headwinds, putting their brands and political relationships on the line. LGBTQ inclusion is good for the economy, and as more and more businesses make this connection, they are stepping forward to make the economic case for non-discrimination protections and against discriminatory laws. And they are not doing it alone. They are turning to coalitions to ensure they have strength in numbers, resources, and messaging alignment.