For leaders in today’s volatile, media-saturated world, communication is not a soft skill, but a rock-hard, essential competency. One of the trickiest questions they face: Should we, as a company, take a position on a current event or issue? In the following excerpt from her new book, Pfizer Chief Corporate Affairs Officer Sally Susman provides a framework to help.
When Should Your Company Weigh In on Hot-Button Issues?
Pfizer’s chief corporate affairs officer, Sally Susman, shares the company’s five-point framework.
April 03, 2023
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Summary.
As leaders, there is no way to anticipate and be ready with a public response for every scenario. In this excerpt from her new book, Pfizer Chief Corporate Affairs Officer Sally Susman provides a five-point framework of questions to help leaders figure out whether and how to weigh-in: Does the issue relate to our purpose? How does it impact our stakeholders? What are our choices for engagement? What’s the price of our silence? How does the issue relate to our values?
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Leading People. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
What you need to know about being in charge.