Aaron was on his way to what was perhaps the most important presentation of his life: a presentation to Chinese investors about luxury New York City apartments he’s been developing on the Lower East Side. Aaron had been a successful real estate developer in New York for years, but recently was feeling challenged finding clients to pay top dollar for his inventory. After reading up on wealthy Chinese investing overseas, he decided to make a play in China. He had the goods — two beautiful new luxury buildings — and all he needed now was to interest the newly affluent in China to buy a piece of the Big Apple.
When Best Practices Don’t Travel
In a foreign market, do you need to tweak your efforts — or entirely reframe them?
April 15, 2013
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New!
HBR Learning
Global Collaboration Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.