Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, will motivate employees. It will help everyone pull together toward a worthwhile goal.
What Successful Purpose Statements Do Differently
Strategies from companies that got their guiding mission right.
March 01, 2024
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Summary.
Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some companies that are the exceptions. They employ four methods to turn their statements into reality.