Cryptocurrencies are having a moment, to say the least. From Elon Musk’s tweets, to cryptic Super Bowl advertisements, to the freshly rebranded Crypto.com Arena in Los Angeles (formerly known as the Staples Center), blockchain-based digital currencies feel unavoidable — even inevitable — these days.
Jeff John Roberts
Photo: John Francis Peters
Web3 Will Run on Cryptocurrency
A Q&A with crypto expert Jeff John Roberts.
May 10, 2022, Updated May 13, 2022
· Long read
Summary.
What exactly is cryptocurrency — and how does it fit into the broader Web3 ecosystem? To better understand this buzzword and why it matters, HBR associate editor Ramsey Khabbaz spoke with Jeff John Roberts, a technology journalist and the author of Kings of Crypto: One Startup’s Quest to Take Cryptocurrency out of Silicon Valley and onto Wall Street. Their conversation sheds light on the origins of crypto, how businesses are incorporating it into their strategies, the environmental impact of the technology, and what its future could look like.