To Win Over an Audience, Focus on Building Trust

When we craft a presentation, we sometimes spend more time on how to deliver the message than on the strategy and vision that will make the message more effective. We make a monumental mistake when we skip strategy and head straight for delivery. Instead, presenters should focus on building trust. The authors identified five competencies a leader can utilize to gain buy-in and build trust in the context of a presentation: clarity, compassion, competency, connection, consistency.