Since I first wrote about avoiding a discounting strategy during a downturn (the article was published this month in the Harvard Business Review but written back in the summer), things have taken a turn for the worse. The economy has deteriorated and, true to form, companies have countered by offering steep discounts to consumers.
To Discount or Not to Discount?
Since I first wrote about avoiding a discounting strategy during a downturn (the article was published this month in the Harvard Business Review but written back in the summer), things have taken a turn for the worse. The economy has deteriorated and, true to form, companies have countered by offering steep discounts to consumers. The […]
December 17, 2008