When people think of electric vehicles, they think of Tesla. But if you want to see the future of EVs it’s important to look elsewhere. Despite glowing media reports, Tesla is not disruptive, and it will have trouble scaling as it seeks to grow. However, there are disruptive EV companies out there; you just have to know where to look. Those companies are at the bottom of the market, ignored by the mainstream but thriving in applications where customers don’t need all of the features of a traditional automobile, or in specific applications where EVs perform better than traditional vehicles.
The Future of Electric Vehicles Is Golf Carts, Not Tesla
There are disruptive signs in the market’s low end.
May 14, 2015
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.