What makes a great cause campaign? How do you get people to stop bad habits, adopt good ones, or do something about a societal or health issue that may not even be on their radar?
The Elements of an Effective Cause Marketing Campaign
Stop thinking “public service announcement.”
February 19, 2016
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.