Last week, I wrote about the dangers of overly relying on quantitative market research when developing innovation opportunities. A tendency to seek “safety in numbers” causes a similar problem in another part of the innovation process: managing the creation of intellectual property.
The Danger of Innovation by the Numbers, Continued
Last week, I wrote about the dangers of overly relying on quantitative market research when developing innovation opportunities. A tendency to seek “safety in numbers” causes a similar problem in another part of the innovation process: managing the creation of intellectual property. Harvard Business Review Senior Editor Julia Kirby forwarded me a survey of intellectual […]
September 09, 2009
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.