With all the commotion about the Apple iPad heading into the Easter weekend, you’d have thought it was the second coming. (Certainly its arrival was greeted with some throwing down of palms.) But while most of the buzz was about the coolness of its design and the game-changing nature of its functionality, not many analysts were commenting on the particular genius of the launch campaign.
Where Most New Product Launches (But Not Apple’s) Go Wrong
With all the commotion about the Apple iPad heading into the Easter weekend, you’d have thought it was the second coming. (Certainly its arrival was greeted with some throwing down of palms.) But while most of the buzz was about the coolness of its design and the game-changing nature of its functionality, not many analysts […]
April 05, 2010
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.