These days, the term disruption is greatly overused. And unfortunately for the strategists and investors seeking to apply the theory’s brilliance, even the pundits seem to get it wrong.
Stop Reinventing Disruption
Not every awesome innovation is “disruptive.”
March 07, 2013
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New!
HBR Learning
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.