Sometimes it seems like Steve Jobs’ notorious reality distortion field has extended to all of Silicon Valley. Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide.
Start-Ups Need a Minimum Viable Brand
Having a great product isn’t enough.
June 13, 2014