Three paths to success

You can’t just get the product right—you may need to change consumer behavior too.

Schneider Electric is a multinational company providing energy management and automation. The case briefly outlines the company's history and describes...

Set in 2008, the A case portrays the first 134 years of Aikon, a US multinational based in Minnesota. It is presented to participants as the baseline...

Why are so few organizations selling beneficial products at the base of the pyramid (BoP) successful? This is not simply a story of companies failing,...

Organizational transactions are handled along a continuum of the firm's customer relationships, ranging from relational and friendly to more adversarial...

Almost 120 million people in the European Union are classified as at risk of poverty or social exclusion. Although many companies offer low-cost products...

Our annual survey of ideas and trends that will make an impact on business: Duncan J. Watts contends that ordinary people, not "influentials," drive social...

Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant. If you read nothing else on business model innovation,...