In this era of globalization, countries find themselves increasingly competing with each other for a share of trade, investment, and tourism. Country brands provide an opportunity for creativity and differentiation: Spain, India and New Zealand, for example, all successfully built brands that greatly boosted local tourism.
Rethinking Country Brands in an Age of Climate Change
In this era of globalization, countries find themselves increasingly competing with each other for a share of trade, investment, and tourism. Country brands provide an opportunity for creativity and differentiation: Spain, India and New Zealand, for example, all successfully built brands that greatly boosted local tourism. Moving forward, country brands — just like corporate brands […]
May 30, 2008