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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
The Globe: Let Emerging Market Customers Be Your Teachers
Emerging markets Magazine ArticleYou can learn a lot about consumer marketing in the developing world by looking at how retailers engage with shoppers. -
With Ron Johnson Out, What Should J.C. Penney Do Now?
Leadership transitions Digital ArticleJ.C. Penney and its CEO Ron Johnson have parted ways. The news wasn’t terribly surprising as 2012 had been a challenging year: sales were down by $4.3B, the company lost close to $1B, and its stock price dropped by more than 50%. Despite Johnson’s and his supporters’ pleas of “give us more time,” Penney’s board […] -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
Maclaren’s Stroller Recall: What Would You Do?
Crisis management Digital ArticleSafe to say the management team at Maclaren is having a terrible week. On Monday its US subsidiary issued a press release announcing a recall of every baby stroller it has sold in the United States in the past decade — which means about one million units. The purpose is to install a cover for […] -
At Amazon, It’s All About Cash Flow
Finance and investing Digital ArticleHow the company finances its growth. -
The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
Mobile Shopping’s Data Goldmine
Mobile and wireless technology Digital ArticleSmartphones should be a retailer’s best friend. -
Personalization? No Thanks.
Marketing Magazine ArticleLots of companies are buying sophisticated software to make personalized pitches to Web site customers. Problem is, customers don’t seem to care. -
Two Ways to Break into India's Consumer Market
Global Business Digital ArticleLocal manufacturing and online sales channels. -
New Product Narcissism
Product development Digital ArticleAndroid phones may be technological marvels, but they’ll remain second best until they focus on solving problems. -
Did Cisco Slip on Flip or Was Flip a Flop?
Innovation Digital ArticleSo riddle me this: A business that generates an estimated $400 million in revenue, with 550 employees, and which sells an iconic product that was regularly praised as a model of innovation, is going to be shut down. In an analysis of Cisco’s decision to shut down its Flip video recorder division, the New York […] -
Target and the Threat of Free Riders
Strategy Digital ArticleTarget is getting nervous, for the first time in a while. Some Target shoppers are browsing comfortably in the company’s high-design stores, then closing the deal online with lower-priced vendors. It’s enough of a phenomenon that CEO Gregg Steinhafel recently penned a letter to his suppliers with a competitive battle cry: “we aren’t willing…to let […] -
Getting Back to Business
Sales & Marketing Magazine ArticleThe future of shopping in the post-covid world. -
Scanning the Periphery
Strategy & Execution Magazine ArticleCompanies often face new rivals, technologies, regulations, and other environmental changes that seem to come out of left field. How can they see these... -
Where You’ll Buy Pants in the Future
Disruptive innovation Digital ArticleBricks and mortar apparel stores have largely escaped disruption — until now. -
Who’s to Blame for the Bubble?
Financial markets Magazine ArticleBy instigating the dot-com crash, the capital markets have placed the entire new economy at risk. -
Life’s Work: Manolo Blahnik
Design thinking Magazine ArticleManolo Blahnik is one of the world’s most successful shoe designers. Raised by his Spanish mother and Czech father on a banana plantation in the Canary Islands, he studied law, languages, and art in Geneva and Paris before opening his London boutique in 1973. His eponymous company now has shops or department store concessions in […]
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Hot Wheels: Launching The Mixed Play Experience
Sales & Marketing Case Study8.95View Details Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new... -
Showrooming at Best Buy
Sales & Marketing Case Study8.95View Details Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones... -
Igraj Uci Rasti (Learn Play Grow): Scaling a Start-Up in Bosnia & Herzegovina
Innovation & Entrepreneurship Case Study8.95View Details Igraj Uči Rasti (IUR), which meant "play, learn, grow" in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational... -
Ron Johnson: Retail at Target, Apple, and J.C. Penney
Sales & Marketing Case Study15.05View Details In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected... -
Future-proofing HEINEKEN: The EverGreen strategy
Management Case Study8.95View Details Dolf van den Brink, CEO of HEINEKEN, left the company's global headquarters in Amsterdam for a company retreat. Over the next three days, the entire executive... -
SweetWater
Technology & Operations Case Study6.95View Details Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing... -
Reawakening the Magic: Bob Iger and the Walt Disney Company (Abridged)
Strategy & Execution Case Study8.95View Details Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies... -
From Beirut With Love (B): The Last Judgment
Leadership & Managing People Case Study5.00View Details This case describes how Robert Fadel, as CEO and chairman of ABC, one of Lebanon's leading retail and real estate groups, professionalized the family... -
How IKEA's Strategy Was Formed
Strategy & Execution Case Study8.95View Details This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s). It describes how the various... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study9.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Entrepreneurial Imagination: Ruth Handler and the Barbie Doll
Innovation & Entrepreneurship Case Study8.95View Details The case details the entrepreneurial journey of Ruth Handler (1916-2002), one of the most well-known female entrepreneurs in the post-war United States.... -
The LEGO Group: Publish or Protect?
Technology & Operations Case Study14.00View Details Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work,... -
Li Ning--Anything is Possible
Sales & Marketing Case Study15.05View Details A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic... -
Rebirth of the Swiss Watch Industry--1980-92 (A)
Organizational Development Case Study8.95View Details The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used... -
Amazon.com, Inc.
Strategy & Execution Case Study8.95View Details Over 20 years as a public company, founder and CEO Jeff Bezos has taken Amazon.com from an online bookstore to the largest online retailer and comparison-shopping... -
Pacific Coffee: Making the Numbers Count
Finance & Accounting Case Study11.95View Details Pacific Coffee operated several stores in Central Hong Kong, the heart of the city's financial district. One of these stores ("Store X") was situated... -
Mile High Cycles
Finance & Accounting Case Study8.95View Details Introduces the concept of cost variances. Looking at a bicycle manufacturer with one product and three departments, the case presents budgeted and actual... -
Bespoken Spirits: Disrupting Distilling
Strategy & Execution Case Study8.95View Details On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its "sustainable maturation process," a process... -
Fender vs. Gibson - (A) Gibson: Tradition, Innovation, and Diversification
Sales & Marketing Case Study8.95View Details Gibson and Fender, two of the biggest success stories in the guitar industry, were founded in 1902 and 1946, respectively. After both companies introduced... -
Keeping it Clean During COVID-19: The Sanitizer Shortage
Sales & Marketing Case Study8.95View Details This case looks at the product shortages of N95 and N99 masks, hand sanitizers and wipes as a result of a new coronavirus, COVID-19. Students have to...
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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Hot Wheels: Launching The Mixed Play Experience
Sales & Marketing Case Study8.95View Details Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new... -
Showrooming at Best Buy
Sales & Marketing Case Study8.95View Details Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones... -
Changing the Game to Compete: Innovations in the Fashion Retail Industry From the Disruptive Business Model
Innovation & Entrepreneurship Digital ArticleUnprecedented competition and emergent technologies have posed a challenge to many traditional retailers in recent years. Yet within this competitive... -
The Globe: Let Emerging Market Customers Be Your Teachers
Emerging markets Magazine ArticleYou can learn a lot about consumer marketing in the developing world by looking at how retailers engage with shoppers. -
E-Commerce Analytics for CPG Firms (A): Estimating Sales, Spreadsheet Supplement
Sales & Marketing Digital ArticleSpreadsheet supplement for case 521078. -
With Ron Johnson Out, What Should J.C. Penney Do Now?
Leadership transitions Digital ArticleJ.C. Penney and its CEO Ron Johnson have parted ways. The news wasn’t terribly surprising as 2012 had been a challenging year: sales were down by $4.3B, the company lost close to $1B, and its stock price dropped by more than 50%. Despite Johnson’s and his supporters’ pleas of “give us more time,” Penney’s board […] -
Igraj Uci Rasti (Learn Play Grow): Scaling a Start-Up in Bosnia & Herzegovina
Innovation & Entrepreneurship Case Study8.95View Details Igraj Uči Rasti (IUR), which meant "play, learn, grow" in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational... -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed?