Daily deals aren’t as simple as they look. While one company strikes out with a Groupon initiative, its next-door neighbor might use the same type of promotion to hit home run after home run. Some companies are still making money after multiple daily deals.
New Research: The Effects of Running Multiple Daily Deals
Daily deals aren’t as simple as they look. While one company strikes out with a Groupon initiative, its next-door neighbor might use the same type of promotion to hit home run after home run. Some companies are still making money after multiple daily deals. Why the disparity? A lot of it depends on what type […]
July 11, 2012