As a star defensive end for the New York Giants, Strahan led his team to many big victories, including the Super Bowl win that capped his NFL career. But his postretirement moves—to broadcast-TV hosting gigs on Live! with Kelly and Michael and then Good Morning America—have given him a different kind of fame. He now also runs SMAC, a talent management and production company, with Constance Schwartz-Morini.
A version of this article appeared in the September–October 2017 issue (p.156) of Harvard Business Review.
