It’s Time to Take a Fresh Look at Your Company’s Values

As you think ahead to what may be the “new normal,” now is a perfect opportunity to refresh what your organization stands for. It’s almost certain that your old mission, vision, and values don’t fully match today’s context. But how can a company seek to refresh its mission, vision, and values?

First, start by asking a series of straightforward questions: What is the core purpose of our collective work together, or our mission? What are we hoping to achieve together, or our vision? And what core principles, or values, will guide the way we work together as colleagues and for our clients? Finally, what’s changed? What is outdated and needs to be left behind? What’s new that needs to be embraced?

With these questions in hand, leadership teams at companies should design a process for asking these questions in community and then embedding the answers in the culture. Engage your employees as you ask the questions and then communicate the answers out to everyone in the firm.