Many senior executives at Sun, including me, have blogs that can be read by anyone, anywhere in the world. We discuss everything from business strategy to product development to company values. We host open letters from the outside, and we openly respond to them. We talk about our successes—and our mistakes. (If you don’t believe me, go to www.blogs.sun.com/roller/page/jonathan?entry=dear_john.)
A version of this article appeared in the November 2005 issue of Harvard Business Review.
