Generative AI is an artificial intelligence model that, when trained on massive datasets, can generate text, images, audio, and video by predicting the next word or pixel. The simplest input (called a prompt) to generative AI is a text description. Based on that text description, a generative pre-trained transformer (GPT) can write a paragraph, a text-to-image model such as Stable Diffusion can create a picture, MusicLM can create music, and Imagen Video can create a video. This technology will democratize all kinds of content creation. For video creation it could level the playing field more than smartphones and social video platforms have already done. It will also fundamentally change the video content industry.