Too many leaders take an incomplete approach to understanding empirical patterns, leading to costly mistakes and misinterpretations. As we have discussed before, one extremely common mistake is interpreting a misleading correlation as causal. We’ve advised countless organizations on the topic. We’ve written research papers, managerial articles, and even a book dedicated to the power of experiments and causal inference tools — a toolkit that economists have adopted and adapted over the past few decades. Yet, while we are deep believers in the causal inference toolkit, we’ve also seen the reverse problem — leaders who overlook useful patterns because they are not causal. The truth is, there are also times when a correlation is not only sufficient, but is exactly what is needed. The mistake leaders make here is failing to understand the distinction between prediction and causation. Or, more specifically, the distinction between predicting an outcome and predicting how a decision will affect an outcome.
How to Use Correlation to Make Predictions
Don’t overlook a useful pattern just because it isn’t driven by a causal relationship.
April 06, 2022
Summary.
Leaders too often misinterpret empirical patterns and miss opportunities to engage in data-driven thinking. To better leverage data, leaders need to understand the types of problems data can help solve as well as the difference between those problems that can be solved with improved prediction and those that can be solved with a better understanding of causation.
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New!
HBR Learning
Decision Making Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Decision Making. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Practical ways to improve your decision-making process.