How to Get More Men to Take Gender Balance Seriously

Getting men to embrace gender balance requires leaders skilled at making the link between balance and business. When leaders buy it, and are skilled at selling it, everyone gets on board. The author offers three steps to accelerate towards better balance. For one, don’t call men “champions” or “allies.” Engaging men isn’t about getting women to become ever more congratulatory about men who “get it.” Two, make gender balance a business issue. Until leaders really are convinced that gender balance is a strategic lever for the business, and become authentically and articulately convincing to their colleagues about why that is, balance remains a politically correct sideline. And finally, make gender balance personal, measurable, and accountable.