How Companies Can Be Proactive — Not Reactive — on Social Issues

Companies are increasingly feeling pressure to respond to social movements on inequality, but far too many tend to respond reactively — making a donation or social media statement — instead of taking proactive measures to build equity and inclusion in their own organizations. The author offers four proactive actions to take: 1) Invest in “safety net” resources, 2) codify and operationalize your organization’s mission and values into a DEI strategy, 3) pursue internal and external initiatives that align with your mission and values, and 4) act consistently.