One of the key arguments in The Silver Lining is that companies have to find ways to “love the low end” to connect with budget conscious customers and fend off attacks from sharp elbowed, low-cost competitors.
Cheap Guitars Strike a Chord with Consumers
One of the key arguments in The Silver Lining is that companies have to find ways to “love the low end” to connect with budget conscious customers and fend off attacks from sharp elbowed, low-cost competitors. A recent Wall Street Journal story shows how one company has found another benefit of loving the low end […]
July 16, 2009
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New!
HBR Learning
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.