Ideas Are Free (Berrett-Kohler, 2004)

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The right approach to generating ideas from your employees creates a virtuous circle, say Alan G. Robinson and Dean M. Schroeder, professors at the University of Massachusetts Amherst and Valparaiso University (Valparaiso, Ind.), respectively. Workers become more engaged when they see their ideas being used. And managers, seeing the impact of employees’ ideas, give employees more authority— which leads to more and better ideas.