Customers interact with service employees daily: buying a coffee, taking an Uber, ordering meal delivery, eating in a restaurant, receiving technical support over the phone, or returning a product using online chat. Since the start of the Covid-19 pandemic, reports on these interactions have shown a decrease in kindness and patience and an increase in incivility toward service employees: rude comments or behavior, refusing to follow instructions, attacks, verbal aggression including threats, and passive aggression, like an eye roll.